Is push marketing or pull marketing right for your business? It's a big question for business owners as they strive to cut through the noise in social media and have impact with their target clients. I'm a fan of pull marketing as it most fits my style and personality, but there are others getting quality results with push marketing. So, how do you decide what's best for your business?
To answer this question I thought I would run a live event in Melbourne on October 2nd and invite my good friend Jordan D'Urbano, 'Mr Game of Sales' and expert cold calling genius to join me in a friendly (not so friendly...) debate on Push vs Pull marketing.
Being 'the e-ttractionist' I have positioned my business around the laws of attraction philosophy, so this should be interesting!!
My position is that for start ups and small business owners, your marketing campaign needs to match your personality. I believe that if you align your values, personality, lifestage and resources to your business, you will be in flow. Being congruent with your business means you will align to your target market more closely and be able to understand their needs to a higher degree and thus provide them a better service. Plus, you will exude passion for your cause and that's what cuts through the noise of social media way more than advertising!
Once you are in flow, you need to build a digital net to capture referrals and leads. This is a vital step in your marketing process and one that should reflect your core beliefs and personality.
The last part of the process is to activate your brand by connecting to your prospective clients with on brand content and through proactively sharing your message. Speaking, blogging, running events and reaching out via LinkedIn are all effective strategies.
This style of marketing suits those opposed to push sales, but is it the best for all businesses and personalities? In some markets and situations a more proactive effort is required to get to your audience, so where do Google and Facebook ads, cold calling and direct response marketing fit into this process?
I would love to hear your thoughts so join the discussion here and save the date for our marketing showdown October 2nd! Let the games begin...
