What if the leap from dreamer to entrepreneur was just a step-by-step process away?

Discover how Sunayna Odhavji turned her passion for helping kids into a thriving business called Sunny Speaks with the Build Your Own Business program. Her journey is just proof that with the right guidance, anyone can make their business dreams a reality.

In this article, we dive deep into her transformative journey through the Build Your Own Business (BYOB) program. From vision-setting to client acquisition, Sunny shares the steps that helped her turn her dream into action.

This is more than just a course; it's the support system every aspiring entrepreneur needs.

You don’t need to be a “salesperson” to talk about your business.
You just need the right words.

Most of us freeze when someone asks what we do. We downplay it. We give vague answers. We change the subject. But every conversation is a chance to build connection and that’s what pitching is really about.

In this article, we share a refreshingly simple way to craft a pitch that’s clear, authentic, and totally you. No scripts. No pressure. Just your story, which is supposed to be told well.

Video isn’t just a marketing buzzword anymore. It’s one of the richest, most effective tools you can have on your website and on your social channels.

After 20 years in IT, Elliott O'Dea-Joyce didn’t just switch careers, he built a role that never existed before.

He went from managing global systems to delivering hands-on results on the factory floor, creating a business that puts people and outcomes first.

“What if I don’t try?” That question changed everything.
📖 Read the blog to see how Elliot made the leap and what he learned along the way.

You’ve probably heard me talk about BYOB, CampusLife, and Social Star over the years. But here’s what you might not know: they were never meant to be separate.

There’s a rumour floating around that blogs are dead. That in the age of short-form video, AI, and TikTok attention spans, nobody reads anymore. But I can tell you from firsthand experience - that rumour couldn’t be further from the truth.

If you want your website to rank well, the best way to optimise your SEO is to create valuable, engaging content that answers your audience’s questions.

The truth is, your logo and brand identity aren’t just about looking good—they’re about building trust, attracting the right customers, and making your marketing work harder for you.

For many firms, the answer lies not in the quality of their content, but in the way they use LinkedIn as a network.

When was the last time you reviewed your team’s LinkedIn profiles? For professional services firms, where expertise and trust are everything.

A big thank you to those who attended my book launch on Friday the 29th of November.

Speaking is one of the highest paid professions per hour, but how do you get more gigs?

Marketing legal services in Australia is a bit tricky and requires an approach that emphasises trust, expertise, and personal connection without overselling. Finesse and attention to detail matters. 

Six years ago I wrote a blog titled 'What's the difference between a business coach and a consultant?'

Marketing for allied health organisations in Australia requires a tailored approach that considers the unique needs of the healthcare sector and the Australian market. Allied health professionals, including physiotherapists, occupational therapists, dietitians, and others, must employ strategies that build trust, demonstrate expertise, and foster community engagement. Here are some best practices for effective marketing in this field from my 15 years of experience working with a variety of practitioners in this field:

Marketing to mortgage brokers has become more complex with the introduction of the 2021 ASIC guidelines on hawking, designed to protect consumers from unsolicited financial products. In this blog we explore effective, compliant strategies for mortgage brokers to transform your branding strategy.

In the ever-evolving world of healthcare, specialist doctors in Australia face unique challenges when it comes to marketing their services. Unlike general practitioners, specialists often cater to niche markets and require tailored strategies to reach their target audience effectively. In this blog, we'll explore some effective marketing strategies we have specifically designed for specialist doctors in Australia.