My blog

The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.

We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO. 

That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice. 

How to Start a Side Hustle When You Barely Have Time
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How to Start a Side Hustle When You Barely Have Time

"I'd love to start a side hustle... I just don't have the time."

Sound familiar?

It's probably the biggest reason people put their business idea on hold. But what if the problem isn't having more time - it's using the time you already have differently?

In our latest blog, we share practical strategies to help you start building a side hustle, even alongside a full-time job.

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Think and grow rich - is this still true?
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Think and grow rich - is this still true?

With technology making it so easy not to think, why would we bother. In my latest non-AI written blog, I suggest there are many reasons why flexing your thinking muscles is worth the effort and a few ways to start.

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Why AI Is Creating MORE Opportunity for Experts, Not Less
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Why AI Is Creating MORE Opportunity for Experts, Not Less

Everyone's talking about what AI will replace.

We're more interested in what it can't.

In our latest blog, we explore why expertise, judgement, trust and real-world experience may become even more valuable as AI becomes more common - and why this creates a huge opportunity for consultants, specialists and experienced professionals.

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Which website software is best: Wordpress, Wix, Shopify, Squarespace?
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Which website software is best: Wordpress, Wix, Shopify, Squarespace?

I love helping experts in their industry stand out for their niche. If you are a medical, financial, consulting or specialist, this newsletter will help you understand the full funnel of how to build your brand and business. First cab off the rank is a blog I wrote recently on website platforms. I will share more information weekly so jump on if you like the vibe :)

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Build Your Own Business - It's time!
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Build Your Own Business - It's time!

What do you want Santa to bring you this Christmas? How about your own business, so you can take control of your time and build something of lasting value. Forget the negativity, start doing something about it and take action for your own career. You could buy a toy or have a holiday, or invest in yourself to create an income for life. Take a step forward and have a read of this blog or not.

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Why Most Pitches Don’t Work (And What to Do Instead)
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Why Most Pitches Don’t Work (And What to Do Instead)

Ever explained what you do… and watched someone lose interest halfway through?

Not in a rude way. Just that slight shift - the nod, the “oh nice,” and then the conversation moves on.

It happens more than people realise. And it’s rarely because the idea isn’t good. It’s because the message isn’t clear enough for someone to engage with.

In this article, we break down the pitch process - a simple framework that helps you communicate what you do in a way that sparks curiosity, builds trust, and opens real conversations.

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What It Really Means to Be a Corporate Escapee
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What It Really Means to Be a Corporate Escapee

You can have a “good” corporate career…and still feel like something’s missing.

That was me.

It took me 15 years to actually listen to that feeling and do something about it.

If you’ve felt it too, this is worth a read.

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Freedom Without Community Feels Surprisingly Lonely
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Freedom Without Community Feels Surprisingly Lonely

You can have a solid strategy and still feel stuck.

You can have decades of experience and still hesitate.

You can have ambition and still question yourself.

It’s not because you’re incapable.

It’s because building a business without the right environment quietly erodes momentum.

In this article, I unpack what most corporate escapees underestimate when they go out on their own — and why leverage isn’t just systems, funnels, or marketing.

It’s community.

If you’re serious about building something that lasts, this is worth five minutes of your time.

Read the blog.

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How to Transition from CEO to Consultant: Building and Scaling Your Own Business
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How to Transition from CEO to Consultant: Building and Scaling Your Own Business

You’ve spent years leading teams. But can you lead yourself?

Making the leap from corporate to consulting isn’t just a career change, it’s an identity shift.
When you leave the weight of a big brand behind, your credibility doesn’t disappear, it transforms. It becomes you.

In this article, Andrew shares:
✅ The three stages every consultant must go through to scale beyond hourly rates
✅ How to turn your corporate expertise into a brand that attracts clients
✅ Why your growth path should align with your personality, not someone else’s model

If you’re a corporate escapee ready to build something of your own then this one’s for you.
Read the full article and start designing a business that works for you, not the other way around.

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The long game: James McCracken and the business you can actually run
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The long game: James McCracken and the business you can actually run

You don’t “wake up” one day ready to run your own thing. You build it, slowly, through the moments that shape you.

James McCracken - Mortgage Broker Business Coach's story has the bits most people skip - the cupcake hustle as a kid, the cold start overseas, the corporate years where the brand did half the heavy lifting, and the real lessons that hit when you’re on your own with no logo behind you.

What we loved most is how he talks about growth: more conversations, more opportunities, better client experience, and the mindset shift from scarcity to abundance.

If you’re sitting in a corporate role with that quiet itch to go out on your own, this will land.

Read the blog here.

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New Years Resolutions and Such...
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New Years Resolutions and Such...

What does 2026 mean for you? I'm pretending to be on a health kick, but in reality and I'm stuffed already haha But after a quick break, I will be back and ready to make this year awesome. I feel it's going to be a good one and I'm looking forward to getting stuck in. But first Bohol beach and a few cold ones. 🌴 🏖️ 🍻

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