My Blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Why are you in business: Lifestyle or just to make some money?
Running a small business can be tough. What get's me through the ups and downs is the relationships with real business people. Check out how a pro boxer became a Social Star client.
How to Design a Business Around Your Life
Starting a business should give you more choice, not less.
More choice over your time, the clients you work with, where you work and what you spend your days doing.
But that freedom doesn’t happen automatically. You have to design it.
Our latest blog explores how to build a business that works for the life you actually want.
The Freedom to Choose
Running my own business has given me something I’ve always valued: choice.
The choice to keep things small when my kids were young, grow when the time felt right, work with people I care about, and now make more room for health, travel and the occasional ski trip.
Those choices have changed over the years, along with what matters most to me.
Here’s what freedom in business has looked like throughout my journey...
The Customer Journey: From “Who Are You?” to “Where Do I Sign?”
What if the biggest risk isn’t leaving corporate… but staying too long?
Once you start your own business, having the expertise is only half the battle. Your customers need opportunities to discover you, get to know you and build enough trust to eventually buy.
So how do you move someone from “Who are you?” to “Where do I sign?”
Our latest blog breaks down the customer journey and the touchpoints that help get them there.
Read the full blog to learn more.
What email & CRM systems are the best for start up businesses?
We have a number of affiliate programs to help our clients save money on technology. From email systems, to CRM and AI automation and website hosting, by helping us we can help you get started for less.
The Marketing Pinball Analogy: Why Multiple Touch points Matter
I ask every new client the same question.
"How did you hear about us?"
The answer is almost never what I expect.
Read on.
How to Start a Side Hustle When You Barely Have Time
"I'd love to start a side hustle... I just don't have the time."
Sound familiar?
It's probably the biggest reason people put their business idea on hold. But what if the problem isn't having more time - it's using the time you already have differently?
In our latest blog, we share practical strategies to help you start building a side hustle, even alongside a full-time job.
Why Every Professional Should Have a Side Hustle
My first client came from a random conversation at a party.
I had no business plan. No grand strategy.
Just one opportunity that turned into something much bigger.
Read on.
Think and grow rich - is this still true?
With technology making it so easy not to think, why would we bother. In my latest non-AI written blog, I suggest there are many reasons why flexing your thinking muscles is worth the effort and a few ways to start.
New Year, New You! How Personal Branding for start up founders, can make the difference in FY27.
Lenovo event in 2014 when I peaked as an influencer. Now I'm happy to be behind my clients being influential. Read my latest article for my top three ways to build your brand as a founder in 2026 and beyond.
Reflecting on Elon's entrepreneurial journey compared to regular people (a la me)
We have been competing since childhood, now it's getting serious.
Or not so serious if you understand what wry means.
Why AI Is Creating MORE Opportunity for Experts, Not Less
Everyone's talking about what AI will replace.
We're more interested in what it can't.
In our latest blog, we explore why expertise, judgement, trust and real-world experience may become even more valuable as AI becomes more common - and why this creates a huge opportunity for consultants, specialists and experienced professionals.
Which website software is best: Wordpress, Wix, Shopify, Squarespace?
I love helping experts in their industry stand out for their niche. If you are a medical, financial, consulting or specialist, this newsletter will help you understand the full funnel of how to build your brand and business. First cab off the rank is a blog I wrote recently on website platforms. I will share more information weekly so jump on if you like the vibe :)
Build Your Own Business - It's time!
What do you want Santa to bring you this Christmas? How about your own business, so you can take control of your time and build something of lasting value. Forget the negativity, start doing something about it and take action for your own career. You could buy a toy or have a holiday, or invest in yourself to create an income for life. Take a step forward and have a read of this blog or not.
Why I Would Still Start a Business Today (Even With AI, Tax Changes and Economic Uncertainty)
Apparently AI is taking all the jobs and the economy is doomed.
So why am I still encouraging people to start businesses?
Read on.
Why Most Pitches Don’t Work (And What to Do Instead)
Ever explained what you do… and watched someone lose interest halfway through?
Not in a rude way. Just that slight shift - the nod, the “oh nice,” and then the conversation moves on.
It happens more than people realise. And it’s rarely because the idea isn’t good. It’s because the message isn’t clear enough for someone to engage with.
In this article, we break down the pitch process - a simple framework that helps you communicate what you do in a way that sparks curiosity, builds trust, and opens real conversations.
What It Really Means to Be a Corporate Escapee
You can have a “good” corporate career…and still feel like something’s missing.
That was me.
It took me 15 years to actually listen to that feeling and do something about it.
If you’ve felt it too, this is worth a read.
Why on earth would you start a business? Beer.
Why in the hell would you start your own business? Especially in this economy. Beers my friend, daytime beers.
Content Challenge: AI versus Personal Branding?
Will AI win over hand crafted content? Or Alcaraz eclipse Djokovic for that matter? Read on to find out...
Freedom Without Community Feels Surprisingly Lonely
You can have a solid strategy and still feel stuck.
You can have decades of experience and still hesitate.
You can have ambition and still question yourself.
It’s not because you’re incapable.
It’s because building a business without the right environment quietly erodes momentum.
In this article, I unpack what most corporate escapees underestimate when they go out on their own — and why leverage isn’t just systems, funnels, or marketing.
It’s community.
If you’re serious about building something that lasts, this is worth five minutes of your time.
Read the blog.