
My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Behind the BYOB Program: Insights from Sunny’s Journey with Sunny Speaks
What if the leap from dreamer to entrepreneur was just a step-by-step process away?
Discover how Sunayna Odhavji turned her passion for helping kids into a thriving business called Sunny Speaks with the Build Your Own Business program. Her journey is just proof that with the right guidance, anyone can make their business dreams a reality.
In this article, we dive deep into her transformative journey through the Build Your Own Business (BYOB) program. From vision-setting to client acquisition, Sunny shares the steps that helped her turn her dream into action.
This is more than just a course; it's the support system every aspiring entrepreneur needs.
Stop Saying "Not Much": How to Turn Everyday Conversations Into Business Opportunities
You don’t need to be a “salesperson” to talk about your business.
You just need the right words.
Most of us freeze when someone asks what we do. We downplay it. We give vague answers. We change the subject. But every conversation is a chance to build connection and that’s what pitching is really about.
In this article, we share a refreshingly simple way to craft a pitch that’s clear, authentic, and totally you. No scripts. No pressure. Just your story, which is supposed to be told well.
Why Video Might Just Be Your Website’s Best Salesperson
Video isn’t just a marketing buzzword anymore. It’s one of the richest, most effective tools you can have on your website and on your social channels.
What If I Don’t Try? Elliot’s Leap from IT to Impactful Project Supervision
After 20 years in IT, Elliott O'Dea-Joyce didn’t just switch careers, he built a role that never existed before.
He went from managing global systems to delivering hands-on results on the factory floor, creating a business that puts people and outcomes first.
“What if I don’t try?” That question changed everything.
📖 Read the blog to see how Elliot made the leap and what he learned along the way.
Bridging the Gap: How BYOB, CampusLife & Social Star Came Together
You’ve probably heard me talk about BYOB, CampusLife, and Social Star over the years. But here’s what you might not know: they were never meant to be separate.
Your Blog Isn’t Just a Blog – It’s an SEO Powerhouse (When Done Right)
There’s a rumour floating around that blogs are dead. That in the age of short-form video, AI, and TikTok attention spans, nobody reads anymore. But I can tell you from firsthand experience - that rumour couldn’t be further from the truth.
SEO for Websites: Cutting Through the Noise and Getting Found
If you want your website to rank well, the best way to optimise your SEO is to create valuable, engaging content that answers your audience’s questions.
Your Brand is a Business Tool That Makes Real Revenue
The truth is, your logo and brand identity aren’t just about looking good—they’re about building trust, attracting the right customers, and making your marketing work harder for you.
LinkedIn: A Growth Strategy That Works
For many firms, the answer lies not in the quality of their content, but in the way they use LinkedIn as a network.
A Business Brand: Does LinkedIn Matter?
When was the last time you reviewed your team’s LinkedIn profiles? For professional services firms, where expertise and trust are everything.
Creating a Powerful Business Book Launch
A big thank you to those who attended my book launch on Friday the 29th of November.
How to get more Professional Speaking Opportunities
Speaking is one of the highest paid professions per hour, but how do you get more gigs?
How to stand out as a Lawyer in Australia: A Guide to Personal Branding and Content Marketing
Marketing legal services in Australia is a bit tricky and requires an approach that emphasises trust, expertise, and personal connection without overselling. Finesse and attention to detail matters.
Are you a business coach or a consultant and does it matter?
Six years ago I wrote a blog titled 'What's the difference between a business coach and a consultant?'
Best Practice Marketing for Allied Health Organisations in Australia
Marketing for allied health organisations in Australia requires a tailored approach that considers the unique needs of the healthcare sector and the Australian market. Allied health professionals, including physiotherapists, occupational therapists, dietitians, and others, must employ strategies that build trust, demonstrate expertise, and foster community engagement. Here are some best practices for effective marketing in this field from my 15 years of experience working with a variety of practitioners in this field:
Industry Insights - Mortgage Brokers
Marketing to mortgage brokers has become more complex with the introduction of the 2021 ASIC guidelines on hawking, designed to protect consumers from unsolicited financial products. In this blog we explore effective, compliant strategies for mortgage brokers to transform your branding strategy.
Industry Insight: Marketing Strategies for Specialist Doctors in Australia
In the ever-evolving world of healthcare, specialist doctors in Australia face unique challenges when it comes to marketing their services. Unlike general practitioners, specialists often cater to niche markets and require tailored strategies to reach their target audience effectively. In this blog, we'll explore some effective marketing strategies we have specifically designed for specialist doctors in Australia.