PERSONAL BRANDING
UNDERSTAND | BUILD | LEVERAGE
Andrew Ford from Social Star in collaboration with Social Media College have developed a highly practical short course that will accelerate your personal brand and open up a world of new opportunities.
This new course combines my twenty years of marketing experience with the trademarked, e-ttraction strategy of Understand, Build, and Leverage with the leading online education design style of SMC.
Credibility online comes from building your brand in a way that communicates your value, not sells your product. Learn how to maintain your professional brand whilst growing your business with this online course.
Perfect for Corporate Escapees and those not wanting to get on the work treadmill. If you want to start your own business, personal branding is an essential skill.
A course that will teach you to understand, build, and leverage a strong personal brand that will promote credibility and maintain a professional brand that represents your values.
Instructed by Industry Experts
Developed by people with years of physical experience across the Digital Marketing and Personal Branding industries, our course is designed to give you an instantaneous application of key skills to advance your business and professional image into the digital age.
Join an active community of like-minded business experts
Learn through participation with other students and professionals that are sharing your journey by accessing our vibrant Facebook group.
Cutting-edge strategy & tactics with real-world results
No fluff or useless theory. Learn the tactics that deliver immediate results for your personal brand,
Who Is This Course For?
A Few Great Companies We’ve Work For
“Thank you so much Andrew.
It is fantastic having someone to keep me on task!”
“When I started my business in Jan 2015 the 1st book I bought was yours.. creating a brand. Brilliant. It’s been in many ways my guiding factor. And ever since I have been following you.”
“Time to chat, about sharpening my LinkedIn profile, and getting more active on that platform.
It’s high time, with our pivot and rebrand.
We also need help with our socials, and rather than look to OA or other VA agents I’d like to chat with you first. Some ‘free’ offers have come through from other providers, of course, but I’m keen to stay with who I know works”
“Andrew, thank you for taking your time to speak with me today. I am so grateful for your help and feel we were definitely meant to connect as well! I was totally amazed as you were telling me! I’ll have a read of your blog and get onto my homework as well. Feeling very inspired now! Thanks agin.”
Meet Your Instructor
ANDREW FORD
Managing Director of Social Star
Author of ‘Creating A Powerful Brand: It's not just business, it's personal’
Andrew Ford, has been a leader in the digital marketing and branding industries for over 20 years since cutting his teeth in global tech businesses like Hewlett Packard and IBM. Through his company Social Star, Andrew has created a remarkable solution to the digital branding dilemma, it's called e-ttraction - creating digital attraction. Through this 12 step process, Andrew and his team help business leaders find the most appropriate way to build their brands and assist their business to attract more opportunities.
Module 1.
THE POWER OF PERSONAL BRANDING
Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology
Module 2.
UNDERSTAND: VALUES AND PERSONALITY
Describe your personality and values, and learn how it fits with your personal brand
Module 3.
UNDERSTAND: LIFE-STAGE AND RESOURCES
Recognise your life-stage and resources, and how they align with your personality and values
Module 4.
BUILD: SOCIAL MEDIA
Identify the different social media channels and what might work for your brand
Module 5.
BUILD: LINKEDIN
The importance of LinkedIn for your personal branding and how to set up your profile
Module 6.
BUILD: WEBSITE AND SEO
Recognise the importance of a website in your marketing strategy and how to boost your SEO
Module 7.
LEVERAGE: CONNECTIONS AND CONTENT
Recognise different tools to find more connections and generate high quality content
Module 8.
LEVERAGE: PITCH AND CLOSE
Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal
Convenient Study Options
SELF-PACED ONLINE
$795 inc gst
Study from anywhere, anytime.
Recommended to complete over 15-20 hours
Full course access for 6 months including mentor support
Apply to ensure this is a fit for your requirements and start immediately once approved
60 DAY MONEY-BACK GUARANTEE
We're so confident that you'll love our course that we offer a 100% money-back guarantee within 60 days of commencing the course. Simply send us an email and you’ll get an instant refund as long as you have completed at least half of the course. That's right a 60-day, risk-free period to ensure you're 100% satisfied that our course is everything we promised - and more.
So what are you waiting for?
If you want to talk about your individual needs and to see if this is the right course for you book a time with me for a confidential chat.