What's on YOUR bucket list? (apart from wine...)

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Friend: What the hell is a bucket list?

Me: It's a life plan dedicated to fun, rather than tasks.

That's what a friend asked me today when I posted that I'm helping a friend host a Bucketlist Party and did they want to join me. It's next Wednesday, I said, and I'm getting a few friends together and create our own list of things we want to do before you die. Sounds a bit scary, but it's actually a lot of fun and can be quite powerful thinking about what's really important to you rather than what's most urgent.

Check out what a Bucketlist is here

My mate, Ben Coyle 'AKA the Cafe Guy', is facilitating the workshop as he is a fresh graduate of the Bucketlist School. Yes there is such a thing...My other mate, Trav Bell 'AKA The Bucketlist Guy, created a whole personal business around helping people tick off their dreams a few years ago.

Funny story, I met him when I was working at IBM. It was a few years before I started Social Star and he doesn't know it (and I would never admit it to him!) but he was part of the inspiration for leaving my corporate job to start my own business.

My main reason for leaving the corporate world was to spend more quality time with my young kids. But he was part of the motivation, proving to me that you can start a business based on your own personal brand, be successful, manage your own time and have way more fun!

Now I spend my time, helping other Corporate Escapees to free their time by starting their own businesses. I know, that for many people, starting their own business is top of their Bucketlist so very aligned with my values.

If you missed my back story, you can catch up by clicking on the photo below.

But enough about me, back to the Bucketlist story. I was chatting with Ben about his new focus on coaching people to action their bucketlist and I was keen to do one other their 3 hour workshops to get some perspective for 2019.

He suggested we run one together and here we are!

The format of the workshop is as follows...

"A Bucket List Board Party is a 3 hour group workshop where you'll learn, design & create your very own Bucket List Board.

Unlike a regular Vision Board, you'll incorporate the M.Y.B.U.C.K.E.T.L.I.S.T. Blueprint(R) & take the Law of Attraction to an entirely new level. You'll leave with an inspirational, in-your-face reminder of your 'WHY'.

This is your chance to get creative, get visual and actively start designing your life. Gather your like-minded friends and book a Bucket List Board Party."

If you are thinking about your 2019 plans and want to have a fun few hours planning out some must do goals, join Ben and myself next Wednesday in Melbourne.

---------- Here is the link to join -----------

Hope to see you there!

Cheers Andrew

PS Yes there will be wine! (...and beer, snacks etc...)

#BYOB EPISODE 23 - Jordan D'Urbano - HOW DO YOU LEARN TO LOVE SALES: A LESSON IN MINDSET AND RESILIENCE FROM THE COLD CALL KING

Jordan D’Urbano, Director of Independent Closers Agency, joins us in this episode as we talk about his journey from starting as a coach, discovering his love for sales and then building his own business.

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What is covered in this episode:

  • Jordan’s story of taking on his first paid job to building his own coaching business at 16 years old.

  • Andrew and Jordan share their personal experiences that encouraged them to build their own businesses.

  • The challenge he went through when he closed his first business, how this started his shift to sales and the experiences that led him to put up the Independent Closers agency.

  • The power of visualisation and how he applied this to his sales jobs and business.

  • The importance of choosing a business that fuels you.

  • Jordan’s tips for new business start-ups to help them succeed.


Links mentioned in the show:

Jordan D’Urbano Website

Jordan D’Urbano LinkedIn

Game of Sales Podcast

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# BYOB Episode 22 - Tracey Rojko - A TRUE CORPORATE ESCAPEE, HEAR TRACEY'S VISION FOR THE FUTURE OF HER CAREER DUE TO A REMARKABLE FAMILY STORY

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In this episode, Tracey Rojko, owner of The Philosopher’s Stone, joins me as we talk about her journey and business. We discuss how she helps people open their minds to alternative ways in managing their emotions and gives them the advice and tools they need.


What is covered in this episode:

  • Tracey shares her personal experience on her son’s night terrors and how this started her search for alternatives to manage his emotions

  • What is Reiki Healing and what you get from a healing session

  • The story and outcome of her son’s Reiki Healing session

  • Tracey’s life story from childhood, getting married, having children, working and escaping the corporate life to build her business

  • Andrew shares his story and how he relates to Tracey’s story and experiences

  • The future for her business and how she wants to help people

Links mentioned in the show:

The Philosopher’s Stones Website

Tracey Rojko LinkedIn

The Philosopher’s Stones Email - customercare@thephilosophersstone.co


#BYOB Episode 21 - Andrew Ford - Understanding Google and SEO is vital to your business a beginners guide

In this episode, we’re going to talk about the very important topic of SEO or Search Engine Optimization. I will also touch on the topic of the Google universe at is it such an important part of the way you set up your business and the way people find you, particularly in Australia.

 

In this episode I cover:

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  • The importance of winning the SEO search for your name specifically and how to do it

  • The difference between branding and digital marketing

  • How to have a strong presence for your name by having a personal website

  • The effect of SEO being geographically based when searching on search engines like Google

  • Discussion of the 5 main traits or primary source of SEO: URL, length of time, regular addition of content, having great and useful content for customers, number of site visitors

  • What Google looks at and why front page SEO is what counts nowadays

  • Sources for SEO tips

  • How having a Google+ profile, creating a Google business profile based on your Google+ profile and making sure you are on the map helps your business

 

Links:

MOZ

Ebook from Social Star - SEO Myths You Should Know

e-ttraction media : How to get interviews - My interview on Talkers Business Radio

talkers fm interview with andrew ford

 

I was recently interviewed by JoAnna Ferrari on TalkersFM Radio to chat about Social Star and why I am so excited about the cool work our team is doing.

It’s been a big week of e-traction for us. I love that we are seeing the results of what we preach!

You can listen to the interview on SoundCloud or read the entire transcript below.

A big thank you to host Joanna Ferrari for the invite - it was great to speak with you about what we're doing to help our clients build their online presence.

 

 

 

#BYOB Episode 20 - Connor Gillivan: From his parents house to Freeup.com

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Welcome to episode 20! Today I talk to Connor Gillivan who is the CMO of Freeeup.com. He is a young entrepreneur who has been successful in the internet space.

In this episode I cover:

  • Connor’s introduction about himself and the services of Freeup.com

  • His first entrepreneurial journey, what he studied in college and how he got into the digital space

  • The business partnership and agreement of FreeeUp’s owners and how they make it work

  • The transition from their Amazon business to opening Freeeup.com

  • Entrepreneurship as an assembly of quality assets and the different types of assets

  • Connor’s Book - Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies

  • What his parents think about his career

  • Connor’s opinion on how education affects future careers

  • Andrew’s story of wanting to work in business since he was young and his thoughts about the drive and challenges to succeed in business

  • Where Connor sees himself in the next 5 years

  • Examples of how the lack of building blocks and passion can dissolve or affect opportunities for businesses

  • Model of Andrew’s and Connor’s businesses and their staff members

  • The importance of time freedom

  • Connor’s advice to people who want to start an entrepreneurial journey

 

Links mentioned in the show:

Connor Gillivan LinkedIn

Connor Gillivan Website

Connor Gillivan Book - Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies

FreeeUp.com Website

FreeeUp Facebook Page

FreeeUp LinkedIn

FreeeUp Twitter

FreeeUp YouTube

#BYOB Episode 019 - BUILDING YOUR DIGITAL ASSETS, WHAT ABOUT FACEBOOK AND OTHER SOCIAL MEDIA?

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In episode 19 I talk about all personal social media - Facebook, Instagram, YouTube, Pinterest, Twitter, etc. I exclude LinkedIn which is our primary business tool while everything else is optional.

In this episode I cover:

  • Why Facebook is a very attractive proposition and why it is the new world TV system

  • Advertising in Facebook based on analytics

  • 3 Types of Facebooks and the information you need to put in each of these

  • Using Instagram for specific businesses and the need for amazing content to cut through

  • Twitter as an amazing mechanism but is only good for certain things

  • Why Snapchat is not relevant to the daily person and for a regular business

  • Making YouTube an important repository of your videos and how it contributes to SEO

  • How Pinterest helps drive traffic to your website and lead people to find your products

 

Links mentioned in the show:

Facebook

The E-ttractionist Facebook

Social Star Facebook

YouTube

#BYOB Episode 018 - Ben Carvosso: Taking pivots in your career and life and doing your life’s work.

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Today on the podcast I talk to Ben Carvosso, a coach for business owners, about his coaching business, taking pivots in your career and life and doing your life’s work. 

In this episode I cover:

  • Work-Life Balance and why he doesn’t believe in it

  • Ben’s work and business journey and stories of his ups and downs

  • How he got clients in his chiropractic and radiology businesses by differentiating his businesses and services

  • How his personality and mindset drove the team in his chiropractic practice and vice versa

  • What drives Ben now that he doesn’t work with a team anymore

  • The importance of getting connected with purpose and mission

  • The interesting story of the start of his coaching business

  • Why we need to be attractive to others

  • How Ben came to do what he is doing now

  • Being Busy-less and getting your life’s worth

  • Helping clients with direction, purpose, and challenges

  • The process of working with people to navigate the turn they want

  • Andrew shares a story of his experience with taking a big turn in his life

  • The methodology of being a great CEO

  • The length and process of clients working with Ben

  • Ben’s thoughts on changing relationships

  • Making choices, taking responsibility and an amazing story about Ben impacting a client’s life

  • Excuses as a symptom of fear

  • Where is Ben now and his advice for people to do something different today

Listen to this episode and others here.

Links mentioned in the show:

Dr. Ben Carvosso Website

Andrew Ford LinkedIn Profile

Social Star Website

#BYOB Episode 017 - BUILDING YOUR DIGITAL ASSETS, START WITH LINKEDIN

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On episode 17 I talk about my favorite social media, LinkedIn. We will talk about why LinkedIn is the best social media for aspiring entrepreneurs’ personal branding, how to use it and how to use it in conjunction with your other social media.

In this episode I cover:

  • How I discovered LinkedIn and realised its potential

  • What is LinkedIn and what it is not?

  • LinkedIn in the business context

  • How to build a great profile that represents your brand

  • First things that people look at in your profile and why

  • Three things to put in your banner

  • Engage and form trust using your biography

  • Talk about your business, products and services in the experience section

  • How and why all the parts of your profile should form a story about why you’re awesome at what you do today

  • Philosophical difference between branding and digital marketing

  • The people and clients you want to attract to your branded LinkedIn profiles

  • Two things you need to do to create engagement in LinkedIn

 

Links mentioned in the show:

My LinkedIn Profile

Social Star

#BYOB Episode 016 - Setting clear intentions for your career and business

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On this episode I talk about Intentions - why they are a super important part of our process of setting our direction and achieving our goals. I also share information about how to set intentions, its impacts and what part of the 12-week process we use it for.

In this episode I cover:

  • Intentions, its difference from goals, and where it is used in the 12-step process

  • Documenting your intentions

  • How intentions work when you’ve set them

  • Example of how intentions work

  • Why you need to set intentions of what you want and where you want to be

  • Intentions are thoughts that should be acted upon

  • The 4 steps for intentions that you should follow

  • The state of flow and building from there

  • The consequence of not doing the fundamentals correctly

 Listen here.

#BYOB Episode 015 - Darren Taylor: The difference between a personal brand and a business brand

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On this #BYOB episode we chat with Darren Taylor: author, speaker and CEO of Taylor and Grace, a medium sized agency that invents or re-invents brands for small and medium sized businesses.

Darren shares his story from being a regular employee and taking a marketing apprenticeship to building his own branding business. He highlights the importance of branding for a company, whether big or small, and how it can make a business successful.

 

What is covered in this episode:

  • Services of Taylor and Grace

  • The story of Darren’s previous jobs and education

  • How Darren took the path less traveled, made a career shift in marketing and eventually started his own business

  • His apprenticeship before starting Taylor and Grace

  • Why Darren started his own business instead of getting another job

  • His thoughts before he plunged into his entrepreneurship journey and how he prepared for it

  • Andrew’s story of how he left his job to start his own business

  • Darren’s business partner and how they decided to work on branding

  • The reason why a company’s message is more important than the mode or medium it is delivered in

  • How successful business branding for small and medium enterprises start

  • Philosophy of Taylor and Grace

  • Why a brand is important and why it is the first thing needed in building a company

  • Examples of how Taylor and Grace helped 2 clients improve and build their brands

  • The similarities and differences between company and personal branding

  • Darren’s Book “Rebranding Branding”, the awards he won for it, and why he wrote it

  • Advice to people starting a business

  • 4 ways a brand can touch customers

 

Links mentioned in the show:

Website - Taylor and Grace

Linked In - Taylor and Grace

Linked In - Darren Taylor

Book Website - Rebranding Branding

 

e-ttraction Leadership : Building a Tribe from your Team (Tesla Vs Ford)

Andrew Ford, Tesla V Ford market cap

Last week Tesla hit a significant milestone in their business which prompted an unusual reaction from one of the world's largest car maker. The reaction was surprising and lead to some important leadership branding lessons for us all to consider.

Andrew Ford, Elon musk tesla 3

 

If you missed the news last week, Tesla announced the first 7,000 cars rolled off the production line of the new model 3; their version of a family electric car. Elon Musk was pretty proud of the team and tweeted to his 22.2 million followers about achieving the milestone. Great leadership, recognising the team for their efforts.

Not everyone was as pumped as Elon however. The CEO of Ford Motor Company Europe decided to chime in with his own thoughts, trying to belittling Tesla with his larger production capacity, saying they make more cars. Whoopdeedoo.

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The impressions I had about this response was that it was a petty remark and one that doesn't boost the confidence of his team or his leadership. If you were on his team what would he say to you about your success?

That someone in the team does it better? I am sure his intentions were to help the team morale, but snide remarks doesn't boost morale. Focus on the positives.

Secondly, while Ford does produce many more cars than Tesla, the market capitalisation of the business has fallen under the Tesla brand. Meaning Tesla, with their much lower revenue and production, is actually worth more than Ford.

Thirdly, Elon could have replied and mentioned said market cap or many other benefits that Tesla has over Ford currently. But that's not great leadership either. So what were his next tweets about? Responding to Steven with a counter tweet, reminding him that he only has 3k Twitter followers compared to your millions? Nope.

Elon tweeted about working on building an underwater submarine from rocket ship parts to get the Thai soccer team kids out of the cave in Thailand. Now that's leadership.

Andrew Ford, Elon Musk tweek

 

In this situation what would you do as a leader?

The reason I follow Elon, as so many do, and regard his brand of leadership as more authentic is that his actions speaks louder than words. That's the reason I follow Elon and not others. Authentic action.

What do you think?

Andrew

 

Last call for e-ttraction brand coaching!

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The new financial year is only a week away! Exciting for those accountants looking forward to the EOFY parties, but for most of us we take stock of where we are at with our careers and businesses.

If you have always wanted to have your own business as a side hustle or to one day take full time, now is the time to act.

I have released another five e-ttraction coaching spaces 1:1 with me to either start or scale a passion business from $0 to $100k. 

The process is 12 weeks following the Social Star University system with weekly meetings with me. 

Pre-pay this financial year to get a bonus four weeks additional coaching free!

To apply click here.

Cheers Andrew

The e-ttraction of writing a book

An interesting thing happens when you write a book, you get all sorts of e-ttraction.

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On my recent holiday to Cebu, Philippines I met a great guy, Orly Darnayla, who is running a startup incubator, Entrepreneur Beach Club. I liked his style and left him a book at my hotel, he left me a t-shirt. He was impressed that I was an author and wanted to do some more work with me. As a side benefit once the receptionist knew I was an author they looked at me with new found respect and wanted a signed copy of my book! I didn't quite get a free breakfast however they were very nice to me from then on.

When I got back to Melbourne's freezing weather I realised I missed the beaches, weather and people of Cebu. It's a beautiful place but a pretty poor country so I thought how can come back for some sun and also help the locals?

This idea lead to some discussions with my team and Orly and yesterday I inked a deal with him to bring my Launch in 12 Weeks training program to the Philippines! 

We will invite 20 early stage startups or corporate escapees from Australia or expats from Manilla to Cebu for an intensive e-ttraction program to kick-start their businesses. We are just finishing our Melbourne training program and why not do the next one at the beach!

The best part is that for every paying participant, we will give a free spot to a local entrepreneur to lift their communities out of poverty. Buy 1 Give 1 style.

All of this because I wrote a book and then started a conversation with a guy at a bar!!

e-ttraction at its finest :) 

Stay tuned for more details and if you feel like an e-ttraction boost to your business, send me a message and I can give you some more details.

Cheers Andrew

e-ttracting new people and opportunities into your business

Entrepreneur beach club Philippines

Cash is king, as your accountant would say. But I would argue that people are the lifeblood of business. It's people who generate that cash. They are the staff, partners, clients and supporters who promote your business. They build the technology, operate the equipment, make the sale and keep the relationships moving forward.

But how do you e-ttract the right people for your business?

If you have been following my blogs for awhile you would have heard me talk about valuesand the importance of forming your business around what is really most important to you. Meeting the right people is a reflection of your values. Just like your target market will be similar to yourself, your best business contacts will have similar values to you.

If you know your values and have clarified and accepted exactly what you want, and separated what everyone else wants from you. The next step is to set some intentions about who you want to meet. It's similar to the laws of attraction principles that have been around since Napoleon Hill's time, however we don't just think and grow rich, we think and take action to grow rich!

I had an example of this on my latest boliday (working holiday) when I was at the beautiful and extravagant Shangri-la hotel in Cebu, Philippines. I wasn't staying there but went there as they have a cool bar over looking the ocean so I went for a few drinks to check it out.

Knowing my values pretty well, I know that business is pretty close to the top for me. Everyday I want to do something in my business. I had already sat on the beach, been to the gym, seen where Magellan was killed by the Cebu king (true story!), read a book but I wasn't quite done.

Being the first one in the bar, I noticed a guy working furiously on his laptop overlooking the ocean drinking a beer. He seemed like a local and I thought he was a photographer for a wedding or the resort by the gear he had. Being me, I said G'day and started a chat which lead to the normal 'so what do you do?' conversation. It turns out he is a local entrepreneur trying to create a movement of new business creation to help his local people. He works from various beach resorts and has formed a group around this - the Entrepreneurs beach club Philippines - how awesome is that!

Why is this story relevant for you? Let's unpack this for a moment. Firstly, knowing and accepting my values I like to work on my holidays. Most people would say you shouldn't work, you should relax, but I can't relax unless I feel like I am doing something productive. I love it so why fight it?

Secondly, I set an intention of doing more work overseas and particularly in the Philippines as I love travel and the people there are awesome. I already hire people there, but I wanted something more.

Thirdly, I am open to opportunities. This is the big one. Many people will know they want something, set and intention and when it appears in front of them - they don't grab it. I believe you can feel the opportunity if you are open to it. It's possible to sense that that is an opportunity. Trust your instincts, they are often smarter than your five senses. Start the conversation, be open to meeting new people.

Fourth, explore the opportunity. After talking to my new mate Orly Darnayla for awhile I realised that this is a great contact to help me bring my 'Launch in 12 Week' course to Cebu, I can teach in his program or at the least, we could hang out on my next trip!

In conclusion, my advice to e-ttract new people and business opportunities in your life. Be clear on your values and live them. Set intentions of what you want. Take advantage of the opportunities that life presents and explore the potential new relationship as you never know where it can lead you.

Andrew

P.S. If you would like to explore your e-ttraction in my new 1:1 coaching program message me and we can see how my 12 step process could assist your business grow.

#BYOB Episode 014 - Darren Bourke: Create the lifestyle you most want

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Today on the podcast we chat with Darren Bourke, a business coach, mentor and consultant to small and medium business owners for 15 years and author of The Fourth Moon.

Darren shares his story from his humble beginnings as a regular employee to building and owning his successful business. He specialises in coaching business owners to replicate his lifestyle design using his tried and tested methodology in achieving sustainable business success.

 

What is covered in this episode:

  • Who is Darren Bourke?

  • Darren’s methodology in making money, time and lifestyle work together

  • The lifestyle Darren lives, how he lives it and why it’s something people should emulate

  • Book: The Fourth Moon by Darren Bourke

  • The idea of the busy fool and how to change and overcome it to open yourself up to more time and opportunities

  • Darren’s work and family history and the story of following his dream of building and running his own business

  • How a sabbatical helped him re-calibrate and discover what he really wanted to do

  • Helping businesses by changing their format without changing their goals

  • Darren’s rituals and activities to keep him going and retain his focus

  • The story of launching his own brand and business

  • His new venture, Coachtopia, and how he wants to help start-up coaches to build their businesses

  • Business models and how it helps

  • One piece of advice from Darren to improve your business

 

Links mentioned in the show:

Website - Darren K. Bourke

Book: The Fourth Moon by Darren Bourke

Ebook: The Success Algorithm

LinkedIn - Darren K. Bourke

#BYOB Episode 013 - Andrew Ford - Understanding what resources you need to start your own business

 

Today on the podcast I talk about the fourth stage in the Attract process – Resources.  

There are three areas we focus on in the resources section - time, money and connections.

In this episode I cover:

  • The importance of focusing on those activities that you enjoy doing and get you into a state of flow

  • The daily routine of writing out your intentions each day

  • How to map out your time allocation

  • Writing down the ten things you love and hate doing in your business to understand where you need to focus your time on and where you need to delegate.

  • Knowing the value of your time to understand the amount you can spend to outsource

  • Understanding that you don't know what you don't know and why it is important to get the right help when starting out

  • Knowing how much to invest when starting out

  • How to use your connections and network at the beginning of your service based business

  • What is your ultimate destination - what do you want to do and when

Links mentioned in the show:

Tim Dwyer podcast

Run Well marathon training

 

#BYOB Episode 012 - Morry Morgan: How to transition between different businesses at different stages of life

 

Today on the podcast we have a laugh with Morry Morgan as we explore his entrepreneurial story and what led him to cofound a comedy school having never been a comedian himself.

He shares his learnings from living and owning a business in China and how his teaching background and an on-stage technical failure lead him to create The School of Hard Knock Knocks.

 

 

What is covered in this episode:

  • How his entrepreneurial journey has led him to create a business around teaching comedy and being a 'bucket list ticker'.

  • The impact going to China and leaving Australia had on his business journey.

  • The challenges of running and owning a business in China.

  • How you recover from storms can define you as an entrepreneur.

  • Testing your product in a market where you are unknown.

  • How an 'onstage fail' inspired him to learn the act of comedy.

  • How experiencing a poor customer journey led him to start the School of Hard Knock Knocks.

  • Understanding the impact that Key Opinion Leaders (KOLs) can have on the growth of your business.

  • How podcasting helped Morry to reach KOLs in the comedy industry.

  • The future focus of scaling up his business to different locations.

  • How he is re-purposing his content across SHKKs social media.

  • The importance of looking after his past students and how that helps with new referrals and word of mouth.

Links mentioned in the show:

The School of Hard Knock Knocks

#BYOB Episode 011 - Understanding how your lifestage impacts your start-up business

 

Over the last few weeks we have looked at values and personality as important aspects of creating a business that attracts people to you.  Today we look at the third component - Life Stages.

If you don't know where you are and where you want to go, how can you plan for the future?

You need to know what you want in order to set your business intentions. 

What age are you is the first thing to look at in Life Stages.  Age can often determine your current values and life priorities and these need to be understood when building and designing a business on your terms.  

Life stages is all about timing and what capacity you currently have in your life. Entrepreneurship is about understanding where we are and planning for what is coming up.

When do you want to retire? What do you want to do when you retire? Retirement is about being able to choose what you want to do. 

Once you know what you want retirement to look like, map out how long it is going to take you and what you need to do to get there.  Intention, time and lifestyle are all key factors.

It can take 5 to 10 years to make a remarkable business.  Five years to get a business that can create a lifestyle income and another 5 years to make an asset to sell.

What are your intentions for the next 5 to 10 years, map out what it is going to take to get there and then consider what you will need to get there. 

We will dig deeper next time into Resources, what you will need to have to get you to where you want to go.

Take action this week by visiting the Life Stage module at Social Star University.

Free Your Time With e-ttraction

Andrew Ford, Social Star, e-ttraction blog

Had 'Mondayitis', 'Humpday' or said 'ThankGodIt'sFriday' then read on...

Working for someone else has it's benefits, stable pay, regular holidays and you can leave the stress at the office. But...you don't have one thing that matters most. Control of your time.

Are you able to...

- Leave the office when you feel like it?

- Work with people who lift you up and inspire you?

- Do the type of work that fulfils you and makes you jump out of bed each day?

If the answer is no, perhaps it's time to consider a change.

Change is scary, but let's face the facts. The days of secure and long-term employment are behind us.

Over 50% of the workforce in the USA is contingent, (contracted not employed), and the trend is escalating in Australia. You are only one restructure away from being retrenched or 'downsized'. Artificial Intelligence, robotics and outsoucing job overseas is increasing dramatically.

So what's the alternative?

Be Your Own Boss 

What does freedom look like? It looks like being your own boss. You can still be employed but the difference is you are in control of your career, not your company.

What does freedom look like?

...freedom to see your kids when you want too

...freedom to work with people who share your values

...freedom to do the work you enjoy the most

In reality, we are all independent consultants selling our services for a price; it doesn't really matter if it's for one company (job) or many (business owner). The result is the same, you get paid for the level of value you add to the businesses you serve. However, one big difference is the control of your time.

Building your personal brand is the best investment you can make in your career.

How do you answer the question - "What do you do?" 

If you answer with your job title, how will you progress? How will someone see your full value?

Understanding your core value proposition and developing quality online branding assets around your value is the path to Being Your Own Boss, controlling your career and having freedom of time. 

But how?

After working with hundreds of corporate workers seeking more from their career, we developed a unique 12 step system to create your time freedom.

We call this system...e-ttraction = digital attraction.

The first step in the process is to understand what your compelling value proposition is and how to articulate it clearly. Your personal pitch.

On Monday, May 28th 6:30pm in Melbourne, I will be running a Pitch workshop to help you start the e-ttraction journey. Click here to see the details.

My mission is to empower everyone to follow their passion and work in a career they love. Each week I will be sharing parts of this method and examples of how it can benefit you so follow the journey with me to get ownership of your time.

Andrew Ford

The e-ttractionist