On this #BYOB episode we chat with Darren Taylor: author, speaker and CEO of Taylor and Grace, a medium sized agency that invents or re-invents brands for small and medium sized businesses.
Darren shares his story from being a regular employee and taking a marketing apprenticeship to building his own branding business. He highlights the importance of branding for a company, whether big or small, and how it can make a business successful.
What is covered in this episode:
Services of Taylor and Grace
The story of Darren’s previous jobs and education
How Darren took the path less traveled, made a career shift in marketing and eventually started his own business
His apprenticeship before starting Taylor and Grace
Why Darren started his own business instead of getting another job
His thoughts before he plunged into his entrepreneurship journey and how he prepared for it
Andrew’s story of how he left his job to start his own business
Darren’s business partner and how they decided to work on branding
The reason why a company’s message is more important than the mode or medium it is delivered in
How successful business branding for small and medium enterprises start
Philosophy of Taylor and Grace
Why a brand is important and why it is the first thing needed in building a company
Examples of how Taylor and Grace helped 2 clients improve and build their brands
The similarities and differences between company and personal branding
Darren’s Book “Rebranding Branding”, the awards he won for it, and why he wrote it
Advice to people starting a business
4 ways a brand can touch customers
Links mentioned in the show:
Book Website - Rebranding Branding
