10 Digital Tips To Build An E-ttractive Online Brand For Career Success

Over the last 10 years, social media and Google and mobile technology have massively changed the way we communicate and do business. No big surprise there. The biggest surprise, however, is the way people get information and network in just the last few years.

Whether you are in a job or running your own small business, the effects are the same. Some of the best jobs opportunities and the best clients can’t be found or searched for, they have to find you. We call this a referral.

Referrals are as old as business. The difference today is that the vast majority of people will do their research on anyone recommended to them prior to making contact. That means people are Googling you regularly; whether you like it or not. It doesn’t matter if you are in the job market, wanting to start your own business or already running your own small business. The best opportunities start with a referral, and the best way to get more referrals is to have an attractive (or e-ttractive as we call it!) online brand.

How to build an e-ttractive and authentic personal brand?

It’s no longer your choice to have an online brand or not. Whether it’s your Facebook or Instagram page or LinkedIn profile, we all have an onlinepresence. The challenge is how you use it to attract the opportunities you want.

Even if you choose not to be online, that creates a brand impact about you, of being conspicuous by your absence. Are you considered ‘behind the times’ because you don’t have LinkedIn or just a social person who is not serious about business, if all you have is Facebook or Instagram? It’s all about perception and “what Google says about you” is most people's first perception of you.

Luckily what appears in Google can be controlled.

I’m sure many people would be thinking, this is all too hard! Or I don’t know much about digital so how can I manage Google? I understand. However, it’s better to manage your online brand for the benefit of your career and business, rather than leaving it to chance.

We are here to help!

For most people the starting point is to know what your online brand is right now?

To find out, simply type your name into Google and you will see what others see. Can you even be found?

What is the top link? Does it represent what you would like your potential employers or customers to see? Any photos that you would rather not be there.

Do you like what you see?

If not, don’t panic!

Below are our top 10 tips to build and manage an attractive online brand for your career success to beat the competition: 

1. How to be found on Google

2. Maximise your personal SEO

3. Optimise your business presence on Google to attract referrals

4. Get found for your niche job, product or service

5. Build a website that performs

6. Using personal social media for your business and career benefit

7. Getting prospects to connect with you online

8. Create a clear call-to-action (CTA) for your personal and business brand

9. Email segmentation for effective communications

10. Leverage your brand with paid advertising

Want to get more details of these tips and take your brand to the next level? We have it all covered! A series of more detailed articles on these 10 topics are waiting for you.

Cheers Andrew

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What is a Key Person of Influence? More importantly, how do you become one?

A Key Person of Influence (KPI) is the go-to person in an industry. You know the types, they get the first bite of the good deals, seem to make money easily, turns down deals not suitable for them and are the leaders in their field. Sounds great right! I'm sure most business people out there would love to be a KPI in their industry.

In my Social Star lingo this would be someone who has established e-ttraction, or digital attraction. People come to them, rather than the other way around. For service based businesses I help them get to stage one of this process through my Launch in 12 Weeks course. That's from idea to getting your first client. For clients from $200k to $1m, there is the KPI Brand Accelerator which has proven the test of time to be one of the best programs for entrepreneurs and businesses. In summary, it is a 40 week training course with 5 top notch trainers, eLearning support and you even get to write a book!

To be completely transparent I have had a long involvement with KPI and am proud to count the founders as friends and their business as partners. My first interaction was about five years ago when they first came to Melbourne and Glen Carlson came to the Start up Weekend I was running. I attended the first preview event and meet the team and knew they were good people.

Since then, I have given them some marketing support, I judge their Pitch Fest days and they have given me a boost when I launched my business. We help each other. I wouldn't be associated with them if I didn't believe their product was first class. I know many of their graduates and some of them are smashing it in their industry.

So as a partner, they give me some benefits that I pass onto my clients. If you are a service based business that is looking to move to the next level then perhaps this course could be of benefit. My recommendation is to attend their preview day and see for yourself - can't hurt to check it out and I guarantee you will get a lot out of the day itself.

If you want to join me and my crew click here to get a discount from $137 to $57 - get discounted tickets

Dates: Melbourne Saturday 11th February, Sydney Saturday 25th February and Brisbane Saturday 11th March 2017.

If you want to check out their book for free before making a decision, just fill in your details below and I will send you one.

I know many businesses are struggling to get to the next level of size to take advantage of economies of scale. If you are prepared to be the KPI of the business, use your personal brand as leverage and work hard, please do check it out. At $57 is a small investment for a whole day of training.

Regards,

Andrew

P.S. if you do book a ticket, let me know and I will arrange for us to all meet in the morning prior as it's more fun in a group :)

P.P.S if you want to see what the event is like, check out the video here