Business SEO is very similar to personal SEO, in that you are trying to get the first link in a Google search result. But they can be related as often when you Google someone's name, a business website will appear. To take advantage of this additional boost to your personal SEO from your company we have some tips and tricks to assist.
Leverage Company Website
Let’s begin with how to use a business website to boost your career. If you are working for a company it’s a great idea to leverage their brand for your benefit. To do this you want to be found when someone Googles that company. Obviously, it depends on the size of the business and your current role in it, but the strategy is the same. You want to be recognised for the impact you are making and no one will know unless you tell them.
There are several ways you can effectively do this with a little effort.
Volunteer to write some blogs for the company so your name gets some SEO love. Blogs don't have to be long and complicated, simple is usually the best and avoid company specific terms and acronyms. Start thinking about the questions customers ask you the most and write an easy to follow answer to that one problem.
If you are senior enough, your name, photo (with correct Alt tags) and biography should be in the About section of the company website. Board members, senior staff and anyone public facing should be on your business website so clients can look you up before meeting you. It's great for your personal SEO as it will provide another business link to your name and if your company is large then it should rank highly.
If you can get in front of the press to represent the company that can work wonders for your personal reputation. Volunteer to be the face of a particular project, it could be a high-profile business project a charity or social event. These are awesome for your LinkedIn profile and resume too. Be sure you have permission and media training for this tip.
Get one of your projects or articles published in an industry journal or magazine. Your company gets kudos and you get your name represented by a third party publication, win! These tend to rank highly in SEO as they get a lot of traffic to their website so will give you a great SEO boost.
Enter your company in an awards competition. The barrier to doing this is the amount of paperwork required. If you volunteer to do this, the company will thank you!
Leverage Social Media
Start with your LinkedIn profile and ensure you have your company URL link in your contact information (see below).
2. In the experience part of your profile, list your current roleand ensure the company logo appears. This will only happen if they have a LinkedIn company page. Add a paragraph or two about what the business does and what your role is. Then list your achievements, any projects you are proud of and don’t forget to place visual images (pictures, videos, slideshows) as they tell a thousand words.
If your company doesn't have a company page, then volunteer to build one for them and do our fast start LinkedIn course here.
3. Add the company name to all your personal sites that could assist in building your brand. If you would be embarrassed for a referrer to see the site, don’t link it your business! For example, if you are a copywriter then a personal blog would be appropriate to link to the business, but Facebook might not be.
4. If you are a Twitter user post photos and comments related to the business and @yourcomany name and #theeventorconference
There are so many ways to link yourself to the business in websites and social that these are just a few tips to assist you in getting started. If you are interested in learning more about how to apply these to you specifically book in a free 20 minute brand assessment with Social Star.
Regards Andrew
P.S. If you are looking to boost your career or business in 2017, download our “E-ttractive Personal Brand Calculator” to measure how e-ttractive your current brand is and how to improve it.
