About Andrew

Marketing expert, speaker and published author, Andrew Ford is the Founder and lead Personal Branding Consultant at Social Star. With an undergraduate degree in Marketing and Master’s degree in Entrepreneurship, Andrew has the formal qualifications many ‘so called digital experts’ lack. 

With a natural gift for reading people and 15 years’ experience running marketing campaigns at global corporations, Andrew now applies his passion for branding and digital to assisting Professionals. He states, “Your personal brand is the best way to attract referrals and new business. Business hasn’t changed much, clients buy from people they like and trust. The difference is that the first point of contact with prospects is your online information so you better have it right”. 

That’s why he created a unique methodology called ‘e-ttraction’ to help Professionals boost their careers and attract more referrals to their businesses. The system was documented in his popular book ‘Creating a Powerful Brand’ published in 2014.

The e-ttraction process helps clients to Understand their personals core skills and drivers, Build their online presence in social media and learn how to Leverage their brand to add connections with engaging content. 

Andrew takes his clients on a digital journey from nervous beginners, to confidently using personal branding as their marketing system. He genuinely loves his work and clients relish his passion for improving their brands and businesses. 

If you are a student, professional working for others or own your own practice, visit his website for more on how you can be more e-ttractive and boost your career and business.


Social Star University

Want to get to the next level in your career or explore starting your own business? Take our 12 week online program and learn how.

Our unique e-ttraction™ methodology is designed to help you better Understand how to articulate your personal brand, Build an effective online profile on LinkedIn and websites, and Leverage your network to attract more career opportunities.

There are three courses available. Career Boost, to help you attract the ultimate job to suit you. Launch a Business, if you want to explore starting your own business or if you already have a business but want to learn how to utilise your personal brand better. 

Click below to find out more about us or have a look at the course that suits you best. Don’t wait another year before going after your dream career!

Do what you love. Love what you do.

My business portfolio

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Andrew started Social Star in 2011 with the purpose of applying his knowledge of corporate digital marketing & social media for the benefit of entrepreneurs and high profile people. Social Star specialises in building people's personal brands to boost their career or start their own passion business.


Andrew has recently been appointed an ambassador for a new fitness program called Better Body 12 Weeks or BB12W for short. In this program Andrew helps busy dads find ways to keep their waistline in check whilst working hard, spending time with their kids and still enjoying a beer! Click here to visit the website and find out more.

World ventures

World Ventures is the largest direct travel organisation in the world. Be your own travel agent with huge discounts on travel and bonus of growing a business when you do. Imagine Groupon, Costco and Expedia all rolled into one!

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Beer is as ancient as the pyramids and close to Andrew's heart being an Australian. He loves beer so much that he developed his very own mobile application 'Closest Beer' to ensure he can always find one when required!

Dent and Andrew Ford

Strategic Partnership

Dent has just announced the appointment of Andrew as their Melbourne City Leader. As Dent Co-Founder said in a recent newsletter...

"BIG NEWS!! In the interest of helping the Dent community to make even more of an impact, we’ve been lucky enough to have a great friend of Dent join us as the Melbourne City Leader. 

You may have met Andrew Ford at Pitch Fest where he has been a pitch judge since the start of KPI, or come across his business Social Star that helps business leaders build their personal brand assets. 

Andrew is an experienced business leader with over 20 years of corporate branding and marketing experience at businesses like Hewlett Packard, Sensis and IBM. He also has a Masters of Entrepreneurship and Innovation from Swinburne University and teaches in the RMIT MBA program currently.

Joining the ranks of Dent, Andrew looks forward to helping you GSD with weekly #breakfastwithAndy to keep connected to the community, seek feedback and discuss new ideas. 

There will also be bi-monthly #rendezvous events to stimulate your mind and celebrate successes of the community with food and booze! The next one is Wednesday 26th July, see below to book your seat. 

Andrew will be reaching out to you all via email and LinkedIn but please get in touch with him if you have questions or just want a chat. You can reach him on andy@dent.globalFacebookTwitter or LinkedIn

Please give him a big Dent welcome!"

Creating a Powerful Brand

'It's not just business, it's personal'

Powerful Brands attract more opportunities, are more profitable and have longer lasting value. With social media now ingrained in our society, branding applies equally to people as it does to companies and products. For years Andrew has worked in large corporations to build their brands and he now choose to work with you.

If you’re a student, entrepreneur, small business owner, celebrity, high profile businessperson or a manager at a large business – Andrew can help. The theory and strategies of Powerful Branding are universal as we all have similarities.

Andrew truly believes his work can help you create more fulfilling career, a happier life and in some small way make the world a better place.  That’s why he spent 18 months writing this book; to share his experiences and learnings with as many people as possible. Thus if you do buy a copy please do read it, absorb the contents and then pass it onto someone you think needs to find their path again. Knowledge is a gift and this is my one for you.


creating a powerful brand


I write about business, family, keeping fit and my experiences and philosophies developed over my life. Click on the related image below to read some of my blogs. Enjoy!









andrew ford