Marketing expert, speaker and published author, Andrew Ford is the Founder and lead Personal Branding Coach at Social Star. Andrew's passion is helping employees move from workers to business owners through his signature course 'Launch in 12 Weeks'. This is the starting point for many career workers who have been retrenched or want to get off the corporate treadmill as it helps them come up with a business that fits their values and lifestyle.
He also works with clients one on one to build their Personal Brand Foundations with his team of Personal Brand Coaches, which is an the first step in building a strong business cash flow. As he states, “Your personal brand is the best way to attract referrals and new business. Business hasn’t changed much, clients buy from people they like and trust. The difference is that the first point of contact with prospects is your online profile so you better have it right”.
With an undergraduate degree in Marketing, MBA(Exec) from The Australian Graduate School of Management and Master’s degree in Entrepreneurship, Andrew has the formal qualifications to back up his years of experience starting businesses.
With a natural gift for reading people and 15 years’ experience running marketing campaigns at global corporations, Andrew now applies his passion for branding and digital marketing to assisting corporate escapees just like himself through his unique methodology called ‘e-ttraction’. The e-ttraction process helps clients to Understand their personals core skills and drivers, Build their online presence in social media and learn how to Leverage their brand to add connections with engaging content.
Author of the popular book ‘Creating a Powerful Brand’ published in 2014, you can read about his journey with his free eBook or purchase a hardcopy, He also has a podcast called 'Build Your Own Business', where he interviews corporate escapees to get the real deal on starting a business from scratch.
Andrew takes his clients on a digital journey from nervous beginners, to confidently using personal branding as their marketing system to attract clients. He genuinely loves his work and clients relish his passion for improving their brands and businesses.
If you are considering venturing out into your own business get in touch with Andrew to see how he can assist to make your dream a reality.