About Andrew

Marketing expert, speaker and published author, Andrew Ford is the Founder and lead Personal Branding Coach at Social Star. Andrew's passion is helping employees move from workers to business owners through his signature course 'Launch in 12 Weeks'. This is the starting point for many career workers who have been retrenched or want to get off the corporate treadmill as it helps them come up with a business that fits their values and lifestyle.

He also works with clients one on one to build their Personal Brand Foundations with his team of Personal Brand Coaches, which is an the first step in building a strong business cash flow. As he states, “Your personal brand is the best way to attract referrals and new business. Business hasn’t changed much, clients buy from people they like and trust. The difference is that the first point of contact with prospects is your online profile so you better have it right”. 

With an undergraduate degree in Marketing, MBA(Exec) from The Australian Graduate School of Management and Master’s degree in Entrepreneurship, Andrew has the formal qualifications to back up his years of experience starting businesses. 

With a natural gift for reading people and 15 years’ experience running marketing campaigns at global corporations, Andrew now applies his passion for branding and digital marketing to assisting corporate escapees just like himself through his unique methodology called ‘e-ttraction’.  The e-ttraction process helps clients to Understand their personals core skills and drivers, Build their online presence in social media and learn how to Leverage their brand to add connections with engaging content. 

Author of the popular book ‘Creating a Powerful Brand’ published in 2014, you can read about his journey with his free eBook or purchase a hardcopy,  He also has a podcast called 'Build Your Own Business', where he interviews corporate escapees to get the real deal on starting a business from scratch.

Andrew takes his clients on a digital journey from nervous beginners, to confidently using personal branding as their marketing system to attract clients. He genuinely loves his work and clients relish his passion for improving their brands and businesses. 

If you are considering venturing out into your own business get in touch with Andrew to see how he can assist to make your dream a reality. 


Do what you love. Love what you do.

My business portfolio

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Andrew started Social Star in 2011 with the purpose of applying his knowledge of corporate digital marketing & social media for the benefit of entrepreneurs and corporate escapees. Social Star specialises in building people's personal brands to build their own passion business.



Andrew has recently been appointed an ambassador for a new fitness program called Better Body 12 Weeks or BB12W for short. In this program Andrew helps busy dads find ways to keep their waistline in check whilst working hard, spending time with their kids and still enjoying a beer! 

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Dent are the producers of the worlds leading business accelerator 'Key Person of Influence' program.

Andrew has been appointed the city leader for Melbourne to manage the community and assist them with Personal Branding. 

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Beer is as ancient as the pyramids and close to Andrew's heart being an Australian. He loves beer so much that he developed his very own mobile application 'Closest Beer' to ensure he can always find one when required!

Social Star University

Want to get to the next level in your career or explore starting your own business? Take our 12 week online program and learn how.

Our unique e-ttraction™ methodology is designed to help you better Understand how to articulate your personal brand, Build an effective online profile on LinkedIn, social media and websites, and Leverage your network to attract more opportunities.

There are three courses available. Career Boost, to help you attract the ultimate job to suit you.

 Launch a Business, if you want to explore starting your own business or if you already have a business but want to learn how to utilise your personal brand better. 

Don’t wait another year before going after your dream career or starting that passion business!

Click below to get the first section to Understand what business you should star FREE. 


Creating a Powerful Brand

'It's not just business, it's personal'

Powerful Brands attract more opportunities, are more profitable and have longer lasting value. With social media now ingrained in our society, branding applies equally to people as it does to companies and products. For years Andrew has worked in large corporations to build their brands and he now choose to work with you.

If you’re a student, entrepreneur, small business owner, celebrity, high profile businessperson or a manager at a large business – Andrew can help. The theory and strategies of Powerful Branding are universal as we all have similarities.

Andrew truly believes his work can help you create more fulfilling career, a happier life and in some small way make the world a better place.  That’s why he spent 18 months writing this book; to share his experiences and learnings with as many people as possible. Thus if you do buy a copy please do read it, absorb the contents and then pass it onto someone you think needs to find their path again. Knowledge is a gift and this is my one for you.


creating a powerful brand


I write about business, family, keeping fit and my experiences and philosophies developed over my life. Click on the related image below to read some of my blogs. Enjoy!









andrew ford