Personal Branding which made me think about the leverage audio can have in your personal brand.
I get contacted to do podcasts quite often and enjoy doing them so was happy to share some knowledge and made a time to head out to their Hawthorn studios here in Melbourne.
On arrival, with my son in tow, as it was during school holidays, I was impressed with their full sound booth and gigantic mixing desk. I realised it wasn't like my podcast which is a Skype interview or in my meeting room in the office recorded on my laptop. This was professional!
In this episode, Jacquie Pretty from Grammar Factory joins me to talk all about what led her to set up her business helping entrepreneurs. How she helps people write awesome books and assists them to craft and hone their words so that they really resonate with their audience. Jacquie grew her business from being a sole trader to employing a team of editors, she talks about how she made that happen and what drove her to succeed. We also discuss how she has found work/life balance by returning to a corporate role, alongside running her own business and the advantages and opportunities that this presented her with.
In this episode I’m joined by Carol Benton of Words2Win to talk about what motivated her to leave her own corporate job to become a successful business writer and communications consultant. Carol and I talk about Carol’s own catalyst for changing her career and why her network was, and remains, such a key contributor to her success. We also discuss how, by focusing on what she loved about her old role, Carol identified a new career that would both challenge and fulfil her.
Each Wednesday night this year I rushed off after work to teach a room full of uni students whose main ambition was not to do an exam and finish their degree with as little effort as possible. Little did they know that my mission was to be an intervention to their status quo and shock them into the reality of life outside of the protective University walls!
Today we're going to do something a little bit different. I've got Belinda Coomes my esteemed podcast engineer and fabulous person who is actually going to interview me, so this is going to be the first episode we want to record and it's just so the listeners out there can be understanding of my background and why I do what I do a Social Star
I recently returned from a quick 'holiday' in beautiful Phuket, Thailand. During my six days in Kamala beach, I discovered a few things about myself and my business that might be handy for those working on their own corporate escape. Here are my top three takeaways.
Always great chatting to experts in their industry, especially on their Podcasts. James McCracken specialises in helping mortgage brokers build a strong business and realises the importance of branding to establish trust. We have some great debates about our methods!
Elon Musk is a master of using personal branding for business benefit. I use Elon as an example of great branding in my e-ttraction keynote presentation, because if you can sell US$14,000,000,000 of electric cars from a PowerPoint presentation then you are a master!
A Key Person of Influence (KPI) is the go-to person in an industry. You know the types, they get the first bite of the good deals, seem to make money easily, turns down deals not suitable for them and are the leaders in their field. Sounds great right! I'm sure most business people out there would love to be a KPI in their industry.
If you don't follow music trends or have been living in Melbourne and waiting on NBN to reach your house (thus no internet for a few years) you might not have heard of the Disturbed version of 'The Sound of Silence'. This Simon and Garfunkel classic from 1964 was recently rebooted by metal band to critical and public acclaim. In fact, it's been their biggest hit to date and opened up their music to a whole new generation. Not bad for a cover of an old soppy song.
Getting on the front page of Google is essential for business. But did you know that if you are a business Professional such as a Physio, Chiro, Lawyer, Accountant your name is what you need to be found in Google. Clients refer you by name to their friends and you need to be found when they search in Google, because they will! Learn my top 5 ways to get your name on top of Google.
In my favourite movie, The Matrix, machines have taken over the world and are using humans as batteries. In the film, the character Morpheus says a brilliant line to the newly awakened Neo: ‘Welcome to the real world.’
Do you believe in the laws of attraction? If you have read 'Think and Grow Rich' by Napoleon Hill in 1937, or any of the other similar books such as 2006 hit 'The Secret', you might. But have you ever tested it yourself?
Coaching would help them see the bigger picture, connect the value dots and help them persist and get where they are wanting to go. The dilemma is only when they feel that this activity will reach their goals will they seek and respond to coaching and advice, but they need the coaching to see how it connects to their values! Chicken and egg situation right there.
I am passionate about a few things: Helping people get into careers they love at Social Star; helping busy dads get off the couch and healthy with BB12W and also spending time with those close to me with more holiday Travel.