Do you believe in the laws of attraction? If you have read 'Think and Grow Rich' by Napoleon Hill in 1937, or any of the other similar books such as 2006 hit 'The Secret', you might. But have you ever tested it yourself? Recently I had an experience that made me question if it really was BS or could work.
At the start of 2016 I was feeling a bit flat. I had to have a minor operation, and any health challenge makes you consider how much time you don't have left! Overall my life was pretty good, but I had a nagging issue with business Social Star. We had a great consulting business and I loved working with my clients, but my big dream for a scalable global platform wasn't taking shape. It was time to do something about it.
I believe that everyone should eat your own dog food (what does that even mean!) so I took my own advice that I give to clients daily and started working our e-ttraction model. I dug deep on what I really wanted, who I wanted to help most and what best matched my values, personality, life stage and resources.
It was a tough exercise but like all challenges, ultimately rewarding. I realised I loved teaching. When I look at my life, I had a history of taking my time to master something, breaking it into simple parts and being able to teach it clearly to someone else. If I look back on my life I have seen this many times: Scouts, Karate, snow skiing, branding and digital marketing are all things I have taught.
Then I considered who did I want to help most and which market could I actually make a business out of helping? Again my history gave me some clues. When working in corporates I mentored dozens of students and young workers. I found it really rewarding and participated in formal programs and took on people when they approached me. It's so tough to get your first start in your career and I love helping these bright minds find their path. But how do you run a business with low cost mentoring? You build a platform, AHAA!
So I set my mind and business to building Social Star University to with an ambitious goal to help 1,000,000 students by 2020 find a career they love. Give them the tools, knowledge, networks and confidence to pursue the career they would really love, rather than what they ought to do.
Here is the interesting bit. During this year I didn't publish or talk much about this new goal. But so far this year I have been asked to present at Melbourne Business School, RMIT MBA, Monash Alumni, assist with an RMIT undergrad project and an RMIT entrepreneurship event plus completed an article for Open Uni. A lot more University work than usual. All this work was referred so how would people suddenly know to refer me to Universities? Most of my consulting is to business people and organisations.
All I have done is set really clear intentions and focus my internal thoughts on building our own University and helping students. I don't want to get all woo woo but there is definitely something about the power of intention to bring opportunities to you once you are clear on your goals. There seems to be real power in thought and in how we connect to others so they feel it.
I know many people will be thinking duh, of course there is! But how many out there have used this method in their business. Not just thought, but clear intentions and actions. Dug deep on clarity as a part of sales and marketing? I am fascinated by this topic and even have our own process of e-ttraction but I am a little fearful of promoting our method as a law of attraction as it doesn't have any proof! What I do know is that when paired with great online branding assets and our marketing actions, the system works. I have seen it dozens of times and clarity and intentions is the first step. Then opportunities just show up!
So my question is, do you believe in the power of thought? If you do, have you use it in business and openly discuss it? If you have examples I would love to hear them!
PS here is my interview for Open University
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