Is PERSONAL BRANDING necessary?
For career seekers & professionals, the job market is getting increasingly competitive. Recruiters and hiring managers are able to access large talent pools locally & globally using social media. If you are not online where they are looking, how will you get these opportunities? If you do get found, how do you capture the attention and stand out from the crowd? Our advice is to be more you. You are unique and you only need one job, so Understand your brand, Build powerful online assets and learn how to Leverage your profile with a powerful personal pitch. We can show you how.
For business owners, running a business can be challenging. You start out thinking you will spend most of your time helping clients with your professional service, but you find yourself having to stretch your knowledge running sales, marketing and IT as well. It's not your core skill and can be very frustrating when things like websites, social media and email systems go wrong. Plus having to deal with tech speak all day drives you crazy! We hear you. That's why we created a simple digital ecosystem to manage your business brand online and capture those referrals which are the lifeblood of your business. We have proven strategies that are easy to use, reliable and cost effective. It costs nothing to have a conversation and find out how we can help take these headaches away.
Benefits of Personal Branding
STAND OUT FROM THE CROWD
Recruiters look for fit with a role. Small details separate the competition. A clear brand gives them the defining reason to hire you over the rest.
24/7 CAREER PITCH
Companies are always looking for quality staff. You never know when you will be referred by a friend so ensure your profile is ready now.
EASY TO BE FOUND
Recruiters and companies will look you up on LinkedIn when you apply for roles. Be easily found and have a clear and specific brand on your profile.
INCREASE YOUR CREDIBILITY
Prospects do online research to compare services. They need to like you and find you credible. Give them enough information to be confident on taking the next step and contact you.
24/7 BUSINESS PITCH
When you are sleeping, on holidays or working with clients. Your online profile is pitching to potential clients on your behalf. This is time efficient marketing compared to you selling yourself.
CLIENT ACQUISITION COST
Paid advertising coverts at >1% to a cold market. Referrals on the other hand, convert at 50% because you warm them up with your brand. We help you generate more referrals.
A course that will teach you to understand, build, and leverage a strong personal brand that will position you as an expert in your industry.
Instructed by Industry Experts
Developed by people with years of physical experience across the Digital Marketing, Personal Branding industries, our course is designed to give you real life skills and tools, with instantaneous application
Join an active community of like-minded business experts
Learn through participation with other students and share your journey by accessing our vibrant Facebook group.
Cutting-edge strategy & tactics with real-world results
No fluff or useless theory. Learn the tactics that deliver immediate results for your personal brand
WHO IS THIS COURSE FOR?
A Few Great Companies We’ve Work For
About YOUR INSTRUCTOR
ANDREW FORD
Managing Director of Social Star
Author of ‘Creating A Powerful Brand: It's not just business, it's personal’
Andrew Ford, has been a leader in the digital marketing and branding industries for over 20 years since cutting his teeth in global tech businesses like Hewlett Packard and IBM. Through his company Social Star, Andrew has created a remarkable solution to the digital branding dilemma, it's called e-ttraction - creating digital attraction. Through this 12 step process, Andrew and his team help business leaders find the most appropriate way to build their brands and assist their business to attract more opportunities.
Module 1.
THE POWER OF PERSONAL BRANDING
Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology
Module 2.
UNDERSTAND: VALUES AND PERSONALITY
Describe your personality and values, and learn how it fits with your personal brand
Module 3.
UNDERSTAND: LIFE-STAGE AND RESOURCES
Recognise your life-stage and resources, and how they align with your personality and values
Module 4.
BUILD: SOCIAL MEDIA
Identify the different social media channels and what might work for your brand
Module 5.
BUILD: LINKEDIN
The importance of LinkedIn for your personal branding and how to set up your profile
Module 6.
BUILD: WEBSITE AND SEO
Recognise the importance of a website in your marketing strategy and how to boost your SEO
Module 7.
LEVERAGE: CONNECTIONS AND CONTENT
Recognise different tools to find more connections and generate high quality content
Module 8.
LEVERAGE: PITCH AND CLOSE
Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal
CONVENIENT STUDY OPTIONS
SELF-PACED ONLINE
Study from anywhere, anytime.
Recommended to complete over 15-20 hours
Enrol today and gain immediate access
Social Media College
This course has been developed in conjunction with the most credentialed social media college in Australia. Please visit their website for more information.
