Build Your Own Business - Program
Next Intake Feb 2026
The BYOB Program is a six-month journey designed to help you build and grow a business with structure and support. The first three months focus on learning and setting the foundations – from your business model and offer to your sales process, with CRM guidance and intern support in place. The final three months focus on implementation, growth and scaling, supported by coaching, accountability and practical execution.
What do you get out of it
Group coaching led by Andrew Ford
Study from anywhere with a structure that fits around work and life
Guided learning in the first three months to build strong foundations
Three months of growth and implementation with BYOB Grow club support to launch and gain traction
Clear direction on your business model, offer and positioning
Access to our Go High Level CRM to track your leads, create lead nurture sequences and schedule content
A defined sales process and guidance on using CRM to track progress
Access to a CampusLife intern to support marketing and reduce admin load
Ongoing accountability to keep momentum and decision-making sharp
Support from a community of like-minded operators building real businesses
Testimonials
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Sunayna Odhavji- Founder of SunnySpeaks
"I always dreamed of being my own boss but didn’t know where to start. When I learned about BYOB from Andrew Ford, I knew it was exactly what I needed. The program’s step-by-step structure made starting my business feel achievable. It wasn’t just a quick fix—it gave me the confidence to turn my passion for speech therapy into a successful business."
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Simon Lewis - Founder of XIG
"I've gained so much from this course. It helped me identify key gaps in my knowledge around marketing and business development. The structure was fantastic, combining the book, course materials, and coaching calls, which kept me accountable and focused. It clarified my motivations and provided valuable insights into running a business. “
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Warren Davies, Founder of Unbreakable Farmer
“As a keynote speaker, I knew I had the passion and expertise, but I needed help turning that into a thriving business. This course was exactly what I needed! It helped me refine my personal brand, craft a compelling message, and develop strategies to book high-profile speaking engagements.”
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Carol Benton- Keynote Speaker
"Andrew’s course was exactly what I needed to transition from corporate life to running my own business, Words to Win. The course gave me the structure and support to define my business and stay on track, even during the challenging first weeks. The collaborative environment with the group was invaluable, allowing me to apply what I learned in real-world situations.”
More about the BYOB Program
Build - Launch - Grow
$1,500/month
Build Your Own Business is a six-month program and a system designed specifically for corporate escapees and experienced professionals building their next business asset.
Understand & Allign
This phase is about getting the foundations right.
You’ll focus on:
Clarifying your vision, mission and long-term goals
Aligning your values with the type of business you want to build
Understanding your strengths, preferences and working style
Setting up simple CRM foundations to support future growth
Clarifying your business model and commercial direction
Shaping your offer, pricing and positioning
Understanding who your business is for – and who it’s not
The goal of Build is clarity – removing noise, assumptions and guesswork before going to market.
Build & Validate
This phase is about getting the foundations right.
This is where structure meets the market.
You’ll focus on:
Turning clarity into a clear business model and offer
Testing demand through real market execution
Activating your sales process
Refining your direction based on real feedback
Building consistency through accountability
The goal of this phase is confidence – knowing what works because you’ve seen it in action.
Grow & Scale
This phase focuses on momentum and leverage.
You’ll work on:
Strengthening what’s already working
Improving decision-making and execution rhythm
Using intern and system support to reduce admin and increase focus
Building routines and structure for sustainable growth
Shifting from founder-led execution to owner-level oversight
The goal of this phase is growth – building a business that can move forward with structure, clarity and confidence.
Support Beyond Learning
BYOB is designed to support you while you execute – not just while you learn.
You’ll have access to:
Coaching from Andrew and the BYOB team
CRM enablement to support your sales process and templates to use
Intern leverage via CampusLife vetted and trained by us
A supportive community of operators going through the same journey
Weekly recordings and email
Marketing Plan Template, Ebooks, Content templates
Access to Social Star for more strategic work (charged separately)
A program that will teach you to understand, validate, and scale a strong business that will promote credibility and maintain a professional brand that represents your values.
This is an operating system for founders and not a course. We provide the infrastructure, leverage and accountability that experienced operators need to execute at commercial velocity. You bring vision and commitment. We remove everything standing between you and revenue
We Deliver
Understanding yourself - Get clarity around your business by aligning yours goals, values and personality
Sales Infrastructure - Complete CRM access and templates to use for your business
Commercial positioning - market differentiation and premium authority signals
Live business leverage 3 dedicated intern support helping you achieve your marketing goals
Execution rhythm 3 structured cadence that converts strategy into daily commercial action
Meet your instructor
Andrew Ford
'I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship.'
- Andrew Ford
Andrew Ford is the Founder and lead Personal Branding Consultant at Social Star. With an undergraduate degree in Marketing and Master’s degree in Entrepreneurship, Andrew has the formal qualifications to match his experience.
With a natural gift for reading people and years experience running marketing campaigns at global corporations, Andrew now applies his passion for branding and digital to assisting professionals. Andrew is an expert at devising marketing strategies, identifying individual strengths and goals and mapping out long term solutions to market problems. His creative and ambitious vision is what makes him a successful entrepreneur and a leader.
The BYOB Program is a structured digital program designed to help you build, validate and grow a business with clarity, accountability and support. Delivered live online, BYOB combines guided learning, practical implementation and ongoing coaching to help you move from intention to execution. The program follows a clear three-phase journey – starting with and finishing with growth and scaling with structure.
BYOB PODCAST - SEASON 1
In the Build Your Own Business podcast, Andrew interviews everyday business people who have escaped corporate to run a business they love. What worked, what didn't and the nitty gritty details of how to overcome the challenges of running a start up and thrive in your business and life.
BYOB PODCAST - SEASON 2
Build Your Own Business is back! Fresh with more business owners sharing their hard won knowledge of escaping corporate and running a start-up. With a mix of chats with colleagues, friends, mentors and clients to provide a variety of advice. Get strapped in for another season full of inspiring stories from real business owners.
Creating a Powerful Business
Take a deep dive into Andrew’s second book ‘Creating a Powerful Business’, as he reveals the secrets to his e-ttraction methodology that has helped hundreds of people to start, grow and exit their businesses. Containing many examples and practical stories bringing the method to life to enable you to apply it for yourself.
FAQs
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Solopreneurs: If you're running your business solo and looking to streamline your processes, attract more customers, and scale effectively, this course is tailored for you.
Corporate Escapees: Ready to leave the 9-to-5 grind and pursue your entrepreneurial dreams? We’ll help you transition with confidence and build a sustainable business.
Young Professionals: Whether you’re just starting your career or looking to pivot, this program will equip you with the skills and strategies to create a successful venture.
Business Pros: Seasoned professionals looking to refine their strategies, embrace new opportunities, or grow an existing business will find value in our practical, results-driven approach.
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Yes, the book complements the course by covering similar topics, providing an additional resource to deepen your understanding and reinforce the concepts.
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Yes, the program is also designed to help business owners refine strategies, expand their reach, and increase profitability.
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Upon completion, you can gain ongoing access to our growth community, resources, and alumni events charged separately to continue your development and networking.
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If you sign up to our growth package you’ll have continued access to the course contents and assets as well as exclusive access to a community of like-minded entrepreneurs.
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The course combines live sessions with flexible, self-paced assignments, allowing you to learn in a way that works best for you.
Join the BYOB Community as a Member
BYOB Community
Unlock your potential revenue with weekly accountability meetings to track your sales funnel progress, leveraging the latest AI-powered CRM technology.
Quarterly peer-led strategy sessions, and annual planning days to map your business success. Build connections through exciting social events like ski trips, winery tours, and more, while staying supported with real-time feedback in our WhatsApp group.
Accountability leads to business results. Apply for your spot today.
“Whether you're just starting out or want to escape the corporate life to launch your own business and take control of your life, we’re here to guide you every step of the way. Success begins with the right mindset and a clear plan - and that’s exactly what we’ll build together."- Andrew Ford
