My blog

The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.

We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO. 

That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice. 

Build Your Own Business Andrew Ford Build Your Own Business Andrew Ford

Lifestyle No.3 - Build Your Business Around Your Life, Not the Other Way Around: My Personal Experience Year One

Just over a year ago I left the big, safe world of corporate life to start my own business. Scary to say the least and one of the most challenging years I have ever had. I explained why I made the move in my last blog, and now will tell you honestly what it has been like. The ups and downs that you don't see in the movies, plus answer the most important question that I get asked all the time - was it worth it?

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Build Your Own Business Andrew Ford Build Your Own Business Andrew Ford

Book Review: 'Built to sell: Creating a business that can thrive without you', by John Warrillow

If you run your own business and are looking for a way to structure and grow it to sell, this is the book for you. Written as a story it is simple and clear, but with a powerful message.  It tangibly changed the way I was running my business for the better. I highly recommend you get a copy if you are serious about exiting your business one day. Click on the below image or here to buy via Amazon*. 

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Business Tips No.3 - Top 15 LinkedIn tips for Employees

LinkedIn has 300 million members, 6 million in Australia and is the biggest and best social media channel for business. Not convinced? Did you know that 65% of companies acquired B2B leads through LinkedIn or that it drives more traffic to B2B blogs and sites than Twitter, Facebook and Google plus combined! Still need more? 

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Health & Fitness No.2 - Eat What You Want

Eat!  It's pretty important for living apparently.  As someone who loves to eat, I believe it's important to not deny yourself sustenance and pleasure. I also believe it's important to eat the food you crave. Surely you jest Andrew, I hear you say. Cravings are BAD!  Well I disagree. 

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Health & Fitness No. 1 - How to Keep Fit After 40

To be healthy, don't die. Seems obvious enough yet some of us take actions every day that produces that result. I'm not talking about jumping out of a plane, I mean the boring stuff, good food and regular exercise.  I don't preach about abstinence, God know's I have had my fair share of unhealthy, yet very enjoyable things. 

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blog 2014 Andrew Ford blog 2014 Andrew Ford

Lifestyle No.1 - I love Beer!

Beer, the drink of the Gods. Well my Gods at least. You may think it strange for me to write about my love of beer at the same time as health and fitness, but I believe it is vital to explore the areas you enjoy in life and I enjoy beer - so much so I made my very own mobile applicationClosest Beer so I would never be too far from one!

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