My blog

The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.

We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.

That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.

Andrew Ford 21/1/20 Andrew Ford 21/1/20

The Power of Persistence

If your struggling to keep your 2020 goals alive, here is a tip that might help you keep persisting.

Andrew Ford 29/12/19 Andrew Ford 29/12/19

Floating into 2020 and beyond...

What's it like to have all of your senses taken away from you for an hour? This was the question I set out to answer yesterday when floating in a gigantic tank. It's a strange experience; you can't see, hear, feel anything, but it's liberating for the mind.

Andrew Ford 22/12/19 Andrew Ford 22/12/19

'Tis the time to be grateful for all we have

It's time to wrap up 2019 and reflect on what worked, what didn't and think ahead to what next year may bring. Some of us had challenging years, others had a better experience, but I think we can all agree that most of us feel optimism at the start of a new year and in this case, a new decade. I feel 2020 is shaping up to be awesome!