My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Why Most Pitches Don’t Work (And What to Do Instead)
Ever explained what you do… and watched someone lose interest halfway through?
Not in a rude way. Just that slight shift - the nod, the “oh nice,” and then the conversation moves on.
It happens more than people realise. And it’s rarely because the idea isn’t good. It’s because the message isn’t clear enough for someone to engage with.
In this article, we break down the pitch process - a simple framework that helps you communicate what you do in a way that sparks curiosity, builds trust, and opens real conversations.