My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Why Every Professional Should Have a Side Hustle
My first client came from a random conversation at a party.
I had no business plan. No grand strategy.
Just one opportunity that turned into something much bigger.
Read on.
Think and grow rich - is this still true?
With technology making it so easy not to think, why would we bother. In my latest non-AI written blog, I suggest there are many reasons why flexing your thinking muscles is worth the effort and a few ways to start.
Why AI Is Creating MORE Opportunity for Experts, Not Less
Everyone's talking about what AI will replace.
We're more interested in what it can't.
In our latest blog, we explore why expertise, judgement, trust and real-world experience may become even more valuable as AI becomes more common - and why this creates a huge opportunity for consultants, specialists and experienced professionals.
Build Your Own Business - It's time!
What do you want Santa to bring you this Christmas? How about your own business, so you can take control of your time and build something of lasting value. Forget the negativity, start doing something about it and take action for your own career. You could buy a toy or have a holiday, or invest in yourself to create an income for life. Take a step forward and have a read of this blog or not.