My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
How to Start a Side Hustle When You Barely Have Time
"I'd love to start a side hustle... I just don't have the time."
Sound familiar?
It's probably the biggest reason people put their business idea on hold. But what if the problem isn't having more time - it's using the time you already have differently?
In our latest blog, we share practical strategies to help you start building a side hustle, even alongside a full-time job.
Build Your Own Business - It's time!
What do you want Santa to bring you this Christmas? How about your own business, so you can take control of your time and build something of lasting value. Forget the negativity, start doing something about it and take action for your own career. You could buy a toy or have a holiday, or invest in yourself to create an income for life. Take a step forward and have a read of this blog or not.
Why Most Pitches Don’t Work (And What to Do Instead)
Ever explained what you do… and watched someone lose interest halfway through?
Not in a rude way. Just that slight shift - the nod, the “oh nice,” and then the conversation moves on.
It happens more than people realise. And it’s rarely because the idea isn’t good. It’s because the message isn’t clear enough for someone to engage with.
In this article, we break down the pitch process - a simple framework that helps you communicate what you do in a way that sparks curiosity, builds trust, and opens real conversations.
What It Really Means to Be a Corporate Escapee
You can have a “good” corporate career…and still feel like something’s missing.
That was me.
It took me 15 years to actually listen to that feeling and do something about it.
If you’ve felt it too, this is worth a read.
Why on earth would you start a business? Beer.
Why in the hell would you start your own business? Especially in this economy. Beers my friend, daytime beers.
To my friends that are over 50 and out of work, these 5 strategies might help.
The job market is tough for those over 50. It's much more competitive than when I escaped corporate 14 years ago with AI, millennials and ageism fighting against us. Let's fight back with these 5 tips from my decade of helping corporate escapees do their best work.
e-ttraction podcasts - Business Essentials: The power of audio in your brand
Personal Branding which made me think about the leverage audio can have in your personal brand.
I get contacted to do podcasts quite often and enjoy doing them so was happy to share some knowledge and made a time to head out to their Hawthorn studios here in Melbourne.
On arrival, with my son in tow, as it was during school holidays, I was impressed with their full sound booth and gigantic mixing desk. I realised it wasn't like my podcast which is a Skype interview or in my meeting room in the office recorded on my laptop. This was professional!