Creating a Powerful Brand
Creating a Powerful Brand
The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your brand and reputation, your customers are. 'A brand is no longer what we tell the consumer it is - it is what the consumers tell each other it is' Scott Cook, founder of Intuit What your customers see about you online becomes their reality and they share this information in social media with millions instantly! By understanding and utilizing the power of social media you can be in control of your brand. In Creating a Powerful Brand you'll learn the five key steps to creating and managing your personal brand. About Andrew Ford: With 15 years corporate experience backed by a Bachelor of Business (Marketing), and a Masters of Entrepreneurship and Innovation (MEI), Andrew is redefining 'Branding' for individuals, companies and small business.
Powerful Brands attract more opportunities, are more profitable and have longer lasting value. With social media now ingrained in our society, branding applies equally to people as it does to companies and products. For years I worked in large corporations to build their brands and I now choose to work with you.
If you’re a student, entrepreneur, small business owner, celebrity, high profile businessperson or a manager at a large business – I can help. The theory and strategies of Powerful Branding are universal as we all have similarities. That said, we are also individuals and so the application of that theory varies so if you have questions regarding any area of my book, I welcome them on my blog or social media.