e-ttraction media : How to get interviews - My interview on Talkers Business Radio

talkers fm interview with andrew ford

 

I was recently interviewed by JoAnna Ferrari on TalkersFM Radio to chat about Social Star and why I am so excited about the cool work our team is doing.

It’s been a big week of e-traction for us. I love that we are seeing the results of what we preach!

You can listen to the interview on SoundCloud or read the entire transcript below.

A big thank you to host Joanna Ferrari for the invite - it was great to speak with you about what we're doing to help our clients build their online presence.

 

 

 

e-ttraction Leadership : Building a Tribe from your Team (Tesla Vs Ford)

Andrew Ford, Tesla V Ford market cap

Last week Tesla hit a significant milestone in their business which prompted an unusual reaction from one of the world's largest car maker. The reaction was surprising and lead to some important leadership branding lessons for us all to consider.

Andrew Ford, Elon musk tesla 3

 

If you missed the news last week, Tesla announced the first 7,000 cars rolled off the production line of the new model 3; their version of a family electric car. Elon Musk was pretty proud of the team and tweeted to his 22.2 million followers about achieving the milestone. Great leadership, recognising the team for their efforts.

Not everyone was as pumped as Elon however. The CEO of Ford Motor Company Europe decided to chime in with his own thoughts, trying to belittling Tesla with his larger production capacity, saying they make more cars. Whoopdeedoo.

Screenshot 2018-07-03 08.18.02.png

 

The impressions I had about this response was that it was a petty remark and one that doesn't boost the confidence of his team or his leadership. If you were on his team what would he say to you about your success?

That someone in the team does it better? I am sure his intentions were to help the team morale, but snide remarks doesn't boost morale. Focus on the positives.

Secondly, while Ford does produce many more cars than Tesla, the market capitalisation of the business has fallen under the Tesla brand. Meaning Tesla, with their much lower revenue and production, is actually worth more than Ford.

Thirdly, Elon could have replied and mentioned said market cap or many other benefits that Tesla has over Ford currently. But that's not great leadership either. So what were his next tweets about? Responding to Steven with a counter tweet, reminding him that he only has 3k Twitter followers compared to your millions? Nope.

Elon tweeted about working on building an underwater submarine from rocket ship parts to get the Thai soccer team kids out of the cave in Thailand. Now that's leadership.

Andrew Ford, Elon Musk tweek

 

In this situation what would you do as a leader?

The reason I follow Elon, as so many do, and regard his brand of leadership as more authentic is that his actions speaks louder than words. That's the reason I follow Elon and not others. Authentic action.

What do you think?

Andrew

 

Last call for e-ttraction brand coaching!

e-ttraction coaching.png

The new financial year is only a week away! Exciting for those accountants looking forward to the EOFY parties, but for most of us we take stock of where we are at with our careers and businesses.

If you have always wanted to have your own business as a side hustle or to one day take full time, now is the time to act.

I have released another five e-ttraction coaching spaces 1:1 with me to either start or scale a passion business from $0 to $100k. 

The process is 12 weeks following the Social Star University system with weekly meetings with me. 

Pre-pay this financial year to get a bonus four weeks additional coaching free!

To apply click here.

Cheers Andrew

The e-ttraction of writing a book

An interesting thing happens when you write a book, you get all sorts of e-ttraction.

launch in 12 weeks cebu edition.png

On my recent holiday to Cebu, Philippines I met a great guy, Orly Darnayla, who is running a startup incubator, Entrepreneur Beach Club. I liked his style and left him a book at my hotel, he left me a t-shirt. He was impressed that I was an author and wanted to do some more work with me. As a side benefit once the receptionist knew I was an author they looked at me with new found respect and wanted a signed copy of my book! I didn't quite get a free breakfast however they were very nice to me from then on.

When I got back to Melbourne's freezing weather I realised I missed the beaches, weather and people of Cebu. It's a beautiful place but a pretty poor country so I thought how can come back for some sun and also help the locals?

This idea lead to some discussions with my team and Orly and yesterday I inked a deal with him to bring my Launch in 12 Weeks training program to the Philippines! 

We will invite 20 early stage startups or corporate escapees from Australia or expats from Manilla to Cebu for an intensive e-ttraction program to kick-start their businesses. We are just finishing our Melbourne training program and why not do the next one at the beach!

The best part is that for every paying participant, we will give a free spot to a local entrepreneur to lift their communities out of poverty. Buy 1 Give 1 style.

All of this because I wrote a book and then started a conversation with a guy at a bar!!

e-ttraction at its finest :) 

Stay tuned for more details and if you feel like an e-ttraction boost to your business, send me a message and I can give you some more details.

Cheers Andrew

e-ttracting new people and opportunities into your business

Entrepreneur beach club Philippines

Cash is king, as your accountant would say. But I would argue that people are the lifeblood of business. It's people who generate that cash. They are the staff, partners, clients and supporters who promote your business. They build the technology, operate the equipment, make the sale and keep the relationships moving forward.

But how do you e-ttract the right people for your business?

If you have been following my blogs for awhile you would have heard me talk about valuesand the importance of forming your business around what is really most important to you. Meeting the right people is a reflection of your values. Just like your target market will be similar to yourself, your best business contacts will have similar values to you.

If you know your values and have clarified and accepted exactly what you want, and separated what everyone else wants from you. The next step is to set some intentions about who you want to meet. It's similar to the laws of attraction principles that have been around since Napoleon Hill's time, however we don't just think and grow rich, we think and take action to grow rich!

I had an example of this on my latest boliday (working holiday) when I was at the beautiful and extravagant Shangri-la hotel in Cebu, Philippines. I wasn't staying there but went there as they have a cool bar over looking the ocean so I went for a few drinks to check it out.

Knowing my values pretty well, I know that business is pretty close to the top for me. Everyday I want to do something in my business. I had already sat on the beach, been to the gym, seen where Magellan was killed by the Cebu king (true story!), read a book but I wasn't quite done.

Being the first one in the bar, I noticed a guy working furiously on his laptop overlooking the ocean drinking a beer. He seemed like a local and I thought he was a photographer for a wedding or the resort by the gear he had. Being me, I said G'day and started a chat which lead to the normal 'so what do you do?' conversation. It turns out he is a local entrepreneur trying to create a movement of new business creation to help his local people. He works from various beach resorts and has formed a group around this - the Entrepreneurs beach club Philippines - how awesome is that!

Why is this story relevant for you? Let's unpack this for a moment. Firstly, knowing and accepting my values I like to work on my holidays. Most people would say you shouldn't work, you should relax, but I can't relax unless I feel like I am doing something productive. I love it so why fight it?

Secondly, I set an intention of doing more work overseas and particularly in the Philippines as I love travel and the people there are awesome. I already hire people there, but I wanted something more.

Thirdly, I am open to opportunities. This is the big one. Many people will know they want something, set and intention and when it appears in front of them - they don't grab it. I believe you can feel the opportunity if you are open to it. It's possible to sense that that is an opportunity. Trust your instincts, they are often smarter than your five senses. Start the conversation, be open to meeting new people.

Fourth, explore the opportunity. After talking to my new mate Orly Darnayla for awhile I realised that this is a great contact to help me bring my 'Launch in 12 Week' course to Cebu, I can teach in his program or at the least, we could hang out on my next trip!

In conclusion, my advice to e-ttract new people and business opportunities in your life. Be clear on your values and live them. Set intentions of what you want. Take advantage of the opportunities that life presents and explore the potential new relationship as you never know where it can lead you.

Andrew

P.S. If you would like to explore your e-ttraction in my new 1:1 coaching program message me and we can see how my 12 step process could assist your business grow.

Free Your Time With e-ttraction

Andrew Ford, Social Star, e-ttraction blog

Had 'Mondayitis', 'Humpday' or said 'ThankGodIt'sFriday' then read on...

Working for someone else has it's benefits, stable pay, regular holidays and you can leave the stress at the office. But...you don't have one thing that matters most. Control of your time.

Are you able to...

- Leave the office when you feel like it?

- Work with people who lift you up and inspire you?

- Do the type of work that fulfils you and makes you jump out of bed each day?

If the answer is no, perhaps it's time to consider a change.

Change is scary, but let's face the facts. The days of secure and long-term employment are behind us.

Over 50% of the workforce in the USA is contingent, (contracted not employed), and the trend is escalating in Australia. You are only one restructure away from being retrenched or 'downsized'. Artificial Intelligence, robotics and outsoucing job overseas is increasing dramatically.

So what's the alternative?

Be Your Own Boss 

What does freedom look like? It looks like being your own boss. You can still be employed but the difference is you are in control of your career, not your company.

What does freedom look like?

...freedom to see your kids when you want too

...freedom to work with people who share your values

...freedom to do the work you enjoy the most

In reality, we are all independent consultants selling our services for a price; it doesn't really matter if it's for one company (job) or many (business owner). The result is the same, you get paid for the level of value you add to the businesses you serve. However, one big difference is the control of your time.

Building your personal brand is the best investment you can make in your career.

How do you answer the question - "What do you do?" 

If you answer with your job title, how will you progress? How will someone see your full value?

Understanding your core value proposition and developing quality online branding assets around your value is the path to Being Your Own Boss, controlling your career and having freedom of time. 

But how?

After working with hundreds of corporate workers seeking more from their career, we developed a unique 12 step system to create your time freedom.

We call this system...e-ttraction = digital attraction.

The first step in the process is to understand what your compelling value proposition is and how to articulate it clearly. Your personal pitch.

On Monday, May 28th 6:30pm in Melbourne, I will be running a Pitch workshop to help you start the e-ttraction journey. Click here to see the details.

My mission is to empower everyone to follow their passion and work in a career they love. Each week I will be sharing parts of this method and examples of how it can benefit you so follow the journey with me to get ownership of your time.

Andrew Ford

The e-ttractionist

e-ttraction podcasts - Business Essentials: The power of audio in your brand

Personal Branding which made me think about the leverage audio can have in your personal brand.

I get contacted to do podcasts quite often and enjoy doing them so was happy to share some knowledge and made a time to head out to their Hawthorn studios here in Melbourne.

On arrival, with my son in tow, as it was during school holidays, I was impressed with their full sound booth and gigantic mixing desk. I realised it wasn't like my podcast which is a Skype interview or in my meeting room in the office recorded on my laptop. This was professional!

e-ttraction: Podcast interview with Davis Mutabwa - The Entrepreneurial Dream

The Business Generals Podcast - Helping You Maximize Your Entrepreneurial Dreams - 5 Days a Week

Davis Mutabwa, podcast with Andrew Ford

 

I recorded this podcast with one of my previous students of the Launch in 12 weeks program, the amazing Davis. Accountant, family man and a very authentic guy. As he says...

"Andrew is the founder of Social Star, a personal brand marketing agency specializing in building online brands for individuals and businesses in order to e-ttract more career and business opportunities."

Check it out on iTunes here or his website here

 

Podcast Interview with James McCracken - Mortgage Broker expert

Always great chatting to experts in their industry, especially on their Podcasts. James McCracken specialises in helping mortgage brokers build a strong business and realises the importance of branding to establish trust. We have some great debates about our methods!

Authentic e-ttraction with David Draiman from the band 'Disturbed'

If you don't follow music trends or have been living in Melbourne and waiting on NBN to reach your house (thus no internet for a few years) you might not have heard of the Disturbed version of 'The Sound of Silence'. This Simon and Garfunkel classic from 1964 was recently rebooted by metal band to critical and public acclaim. In fact, it's been their biggest hit to date and opened up their music to a whole new generation. Not bad for a cover of an old soppy song.

5 ways to create e-ttraction from Google

Getting on the front page of Google is essential for business. But did you know that if you are a business Professional such as a Physio, Chiro, Lawyer, Accountant your name is what you need to be found in Google. Clients refer you by name to their friends and you need to be found when they search in Google, because they will! Learn my top 5 ways to get your name on top of Google.

HR Executives: Do you Digitally Onboard New Staff to leverage their e-ttraction?

HR Executives: Do you Digitally Onboard New Staff to leverage their e-ttraction?

Recently I was working with a large company to rebrand all of their top executives. The type of engagement I really love as we get the whole team looking awesome at once. After we had just finished the photoshoot and were working our way through their biographies we were told that one of the top staff members had left to go to another company. He was a great guy so I made a mental note to keep in touch.

e-ttraction for Real Estate Agents - 5 Digital Tips To Dominate Your Local Area

e-ttraction for Real Estate Agents - 5 Digital Tips To Dominate Your Local Area

I have been working with several real estate agents lately and have developed a red hot strategy to help them stand out in their target suburb of choice. Every since I completed a national speaking roadshow with LJ Hooker last Spring, the team at Socal Star and I have been helping many agents develop their Personal Brands and stand out online.

Is LinkedIn a business site or turning into a dating Site? What are you e-ttracting...

Is LinkedIn a business site or turning into a dating Site? What are you e-ttracting...

A friend recently confided in me that she is using LinkedIn to meet people. After trying to meet people on many of the popular dating sites, including Tinder, she is turning this attention to LinkedIn.  As a LinkedIn expert, she asked me for advice on branding for all her profiles. 

Connecting to old friends on LinkedIn is more rewarding than on Facebook - e-ttracting referrals

Connecting to old friends on LinkedIn is more rewarding than on Facebook - e-ttracting referrals

I have nerdy confession to make, I love LinkedIn! They don't even pay me to say that (but if you're listening Jeff Weiner...) I just find it really useful. I don't spend that much time using it. In fact, I probably waste more time on Facebook.