e-ttraction

EPISODE 26 - LEVERAGING YOUR DIGITAL PROFILE STEP 2: PRODUCING REMARKABLE CONTENT

Andrew Ford, Social Star, BYOB 26.png

In this solo episode, we cover the step 2 of leveraging your digital profile by producing content that is helpful, valuable and creates traction. We discuss the importance of what, where and why we need to post your content.


What is covered in this episode:

  • Things you need to know about the business and business owner before creating their content

  • Kinds of content that businesses can make and recommendations for creating video, blogs and posts.

  • Starting and posting blogs to help your SEO.

  • How to choose which social media platform to use when posting your content.

  • The importance of having your target audience understand what you do.

  • Ideas to help you attract and gravitate people towards your business.

  • Framing content in the sales process.

  • The benefits of podcasting for your business.

  • Sneak peek on the next episode: Pitching

EPISODE 24 - LEVERAGING YOUR DIGITAL PROFILE STEP 1: BUILD YOUR CONNECTIONS

Andrew Ford, Social Star, BYOB+24.png

In this solo episode, we will continue talking about the 12-step process of building your own business, becoming a corporate escapee and building the lifestyle you want. We will focus on the first stage of leveraging your digital profile and what we need to do in this part of the process.

What is covered in this episode:

  • What is the Leverage stage and how does it relate to the first stage of the process?

  • The reasons why businesses fail.

  • A discussion on the first stage of leveraging your digital profile - Connections.

  • Understanding and identifying your target market.

  • The importance of building connections.

  • 4 steps of the sales process.

Links mentioned in the show:

e-ttraction Templates

Last call for e-ttraction brand coaching!

e-ttraction coaching.png

The new financial year is only a week away! Exciting for those accountants looking forward to the EOFY parties, but for most of us we take stock of where we are at with our careers and businesses.

If you have always wanted to have your own business as a side hustle or to one day take full time, now is the time to act.

I have released another five e-ttraction coaching spaces 1:1 with me to either start or scale a passion business from $0 to $100k. 

The process is 12 weeks following the Social Star University system with weekly meetings with me. 

Pre-pay this financial year to get a bonus four weeks additional coaching free!

To apply click here.

Cheers Andrew

The e-ttraction of writing a book

An interesting thing happens when you write a book, you get all sorts of e-ttraction.

launch in 12 weeks cebu edition.png

On my recent holiday to Cebu, Philippines I met a great guy, Orly Darnayla, who is running a startup incubator, Entrepreneur Beach Club. I liked his style and left him a book at my hotel, he left me a t-shirt. He was impressed that I was an author and wanted to do some more work with me. As a side benefit once the receptionist knew I was an author they looked at me with new found respect and wanted a signed copy of my book! I didn't quite get a free breakfast however they were very nice to me from then on.

When I got back to Melbourne's freezing weather I realised I missed the beaches, weather and people of Cebu. It's a beautiful place but a pretty poor country so I thought how can come back for some sun and also help the locals?

This idea lead to some discussions with my team and Orly and yesterday I inked a deal with him to bring my Launch in 12 Weeks training program to the Philippines! 

We will invite 20 early stage startups or corporate escapees from Australia or expats from Manilla to Cebu for an intensive e-ttraction program to kick-start their businesses. We are just finishing our Melbourne training program and why not do the next one at the beach!

The best part is that for every paying participant, we will give a free spot to a local entrepreneur to lift their communities out of poverty. Buy 1 Give 1 style.

All of this because I wrote a book and then started a conversation with a guy at a bar!!

e-ttraction at its finest :) 

Stay tuned for more details and if you feel like an e-ttraction boost to your business, send me a message and I can give you some more details.

Cheers Andrew

e-ttracting new people and opportunities into your business

Entrepreneur beach club Philippines

Cash is king, as your accountant would say. But I would argue that people are the lifeblood of business. It's people who generate that cash. They are the staff, partners, clients and supporters who promote your business. They build the technology, operate the equipment, make the sale and keep the relationships moving forward.

But how do you e-ttract the right people for your business?

If you have been following my blogs for awhile you would have heard me talk about valuesand the importance of forming your business around what is really most important to you. Meeting the right people is a reflection of your values. Just like your target market will be similar to yourself, your best business contacts will have similar values to you.

If you know your values and have clarified and accepted exactly what you want, and separated what everyone else wants from you. The next step is to set some intentions about who you want to meet. It's similar to the laws of attraction principles that have been around since Napoleon Hill's time, however we don't just think and grow rich, we think and take action to grow rich!

I had an example of this on my latest boliday (working holiday) when I was at the beautiful and extravagant Shangri-la hotel in Cebu, Philippines. I wasn't staying there but went there as they have a cool bar over looking the ocean so I went for a few drinks to check it out.

Knowing my values pretty well, I know that business is pretty close to the top for me. Everyday I want to do something in my business. I had already sat on the beach, been to the gym, seen where Magellan was killed by the Cebu king (true story!), read a book but I wasn't quite done.

Being the first one in the bar, I noticed a guy working furiously on his laptop overlooking the ocean drinking a beer. He seemed like a local and I thought he was a photographer for a wedding or the resort by the gear he had. Being me, I said G'day and started a chat which lead to the normal 'so what do you do?' conversation. It turns out he is a local entrepreneur trying to create a movement of new business creation to help his local people. He works from various beach resorts and has formed a group around this - the Entrepreneurs beach club Philippines - how awesome is that!

Why is this story relevant for you? Let's unpack this for a moment. Firstly, knowing and accepting my values I like to work on my holidays. Most people would say you shouldn't work, you should relax, but I can't relax unless I feel like I am doing something productive. I love it so why fight it?

Secondly, I set an intention of doing more work overseas and particularly in the Philippines as I love travel and the people there are awesome. I already hire people there, but I wanted something more.

Thirdly, I am open to opportunities. This is the big one. Many people will know they want something, set and intention and when it appears in front of them - they don't grab it. I believe you can feel the opportunity if you are open to it. It's possible to sense that that is an opportunity. Trust your instincts, they are often smarter than your five senses. Start the conversation, be open to meeting new people.

Fourth, explore the opportunity. After talking to my new mate Orly Darnayla for awhile I realised that this is a great contact to help me bring my 'Launch in 12 Week' course to Cebu, I can teach in his program or at the least, we could hang out on my next trip!

In conclusion, my advice to e-ttract new people and business opportunities in your life. Be clear on your values and live them. Set intentions of what you want. Take advantage of the opportunities that life presents and explore the potential new relationship as you never know where it can lead you.

Andrew

P.S. If you would like to explore your e-ttraction in my new 1:1 coaching program message me and we can see how my 12 step process could assist your business grow.

Free Your Time With e-ttraction

Andrew Ford, Social Star, e-ttraction blog

Had 'Mondayitis', 'Humpday' or said 'ThankGodIt'sFriday' then read on...

Working for someone else has it's benefits, stable pay, regular holidays and you can leave the stress at the office. But...you don't have one thing that matters most. Control of your time.

Are you able to...

- Leave the office when you feel like it?

- Work with people who lift you up and inspire you?

- Do the type of work that fulfils you and makes you jump out of bed each day?

If the answer is no, perhaps it's time to consider a change.

Change is scary, but let's face the facts. The days of secure and long-term employment are behind us.

Over 50% of the workforce in the USA is contingent, (contracted not employed), and the trend is escalating in Australia. You are only one restructure away from being retrenched or 'downsized'. Artificial Intelligence, robotics and outsoucing job overseas is increasing dramatically.

So what's the alternative?

Be Your Own Boss 

What does freedom look like? It looks like being your own boss. You can still be employed but the difference is you are in control of your career, not your company.

What does freedom look like?

...freedom to see your kids when you want too

...freedom to work with people who share your values

...freedom to do the work you enjoy the most

In reality, we are all independent consultants selling our services for a price; it doesn't really matter if it's for one company (job) or many (business owner). The result is the same, you get paid for the level of value you add to the businesses you serve. However, one big difference is the control of your time.

Building your personal brand is the best investment you can make in your career.

How do you answer the question - "What do you do?" 

If you answer with your job title, how will you progress? How will someone see your full value?

Understanding your core value proposition and developing quality online branding assets around your value is the path to Being Your Own Boss, controlling your career and having freedom of time. 

But how?

After working with hundreds of corporate workers seeking more from their career, we developed a unique 12 step system to create your time freedom.

We call this system...e-ttraction = digital attraction.

The first step in the process is to understand what your compelling value proposition is and how to articulate it clearly. Your personal pitch.

On Monday, May 28th 6:30pm in Melbourne, I will be running a Pitch workshop to help you start the e-ttraction journey. Click here to see the details.

My mission is to empower everyone to follow their passion and work in a career they love. Each week I will be sharing parts of this method and examples of how it can benefit you so follow the journey with me to get ownership of your time.

Andrew Ford

The e-ttractionist

5 ways to create e-ttraction from Google

Getting on the front page of Google is essential for business. But did you know that if you are a business Professional such as a Physio, Chiro, Lawyer, Accountant your name is what you need to be found in Google. Clients refer you by name to their friends and you need to be found when they search in Google, because they will! Learn my top 5 ways to get your name on top of Google.

As in the 'Matrix': Everyone Fails the first time. Is this part of Building Your Own Business?

As in the 'Matrix': Everyone Fails the first time. Is this part of Building Your Own Business?

Coaching would help them see the bigger picture, connect the value dots and help them persist and get where they are wanting to go. The dilemma is only when they feel that this activity will reach their goals will they seek and respond to coaching and advice, but they need the coaching to see how it connects to their values! Chicken and egg situation right there.

Charity begins in your Values - lessons from the streets of Makati

Charity begins in your Values - lessons from the streets of Makati

Today I was in the Philippines, Makati to be exact, preparing for a week of work with our outsource provider over hear and had a bit of a BFO (Blinding Flash of the Obvious). I realised that I can and should help more people. But why do I need a shock to get me to realise this obvious fact? In one word, values.

How Many Screens to Pack on Kids Holidays? - Lenovo 900 laptop Vs Lenovo Yoga 2 tablet review

How Many Screens to Pack on Kids Holidays? - Lenovo 900 laptop Vs Lenovo Yoga 2 tablet review

It's holiday season in Australia. Summer holidays have just finished, there are public holidays every other week and the long break over Easter is fast approaching. It's also school holidays (what again!)  and if you are like me, you are wondering what to do with the kids.

World Ventures Review, is it really better? Bali DreamTrip holiday A/B test

If you haven't heard of World Ventures yet, you soon will. These are the guys with the blue signs that read 'You should be here!'. You might have seen a few pics on Facebook or have been invited to a 'Travel Party' by a friend where you will see people frolicking in crystal clear blue waters, grinning from ear to ear. 

Why jump out of a perfectly good plane? Because you can when you Build Your Own Business...

Last weekend I took my team skydiving. Yes jumping out of a perfectly good, working plane in the air at 35,000 feet with only a thin plastic sheet to stop you hitting the ground at 220 km per hour. Nice.

To MLM or not to MLM that seems to be EVERYONE's question!

This week I was lucky to be flown up to Sydney for a nice night out with a company I am an ambassador for. It was a great night with some awesome people, but more on that in my next blog. This blog is about before the event and what one little conversation set off in my brain.

Separating Time from Money - Building Your Own Business Vs Corporate

Separating Time from Money - Building Your Own Business Vs Corporate

Have you ever stopped to think about the relationship between time and money? I think all of us have the dream of having control of our time and enough money to do what we want. But for 90% of the population this will remain just that - a dream. It will not be their reality.