Over the last 10 years, social media and Google and mobile technology have massively changed the way we communicate and do business. No big surprise there. The biggest surprise, however, is the way people get information and network in just the last few years.
If you run your own small business, the best clients are hard to reach out to. LinkedIn is getting super busy, Facebook ads work but are expensive and are not suitable for all markets. So the best way to get clients is a good old fashion referral. But how do you get more of these?
Referrals are gold! They are the free-kick of sales. A pre-qualified connection contacts you to see how you can assist them. They have a defined need, some trust of you from the person who referred you and wants to take action now! If you are not getting referrals, one reason could be your service isn't outstanding. The other reason is you don't have a quality online brand.
The difference today compared to 10 years ago is that the vast majority of people will do their research on anyone recommended to them prior to making contact. That means people are Googling your name; whether you're ready for it or not. The best opportunities start with a referral, and the best way to get more referrals is to have an attractive (or e-ttractive as we call it!) online brand.
How to build an e-ttractive and authentic personal brand?
It’s no longer your choice to have an online brand or not. Whether it’s your Facebook or Instagram page or LinkedIn profile, we all have an online presence. The challenge is how you use it to attract the opportunities you want.
Even if you choose not to be online, that creates a brand impact about you, of being conspicuous by your absence. Are you considered ‘behind the times’ because you don’t have LinkedIn or just a social person who is not serious about business, if all you have is Facebook or Instagram? It’s all about perception and “what Google says about you” is most people's first perception of you.
Luckily what appears in Google can be controlled.
I’m sure many people would be thinking, this is all too hard! Or I don’t know much about digital so how can I manage Google? I understand. However, it’s better to manage your online brand for the benefit of your career and business, rather than leaving it to chance.
We are here to help!
For most people, the starting point is to know what your online brand is right now?
To find out, simply type your name into Google and you will see what others see. Can you even be found?
What is the top link? Does it represent what you would like your potential employers or customers to see? Any photos that you would rather not be there.
Do you like what you see?
If not, don’t panic! We have a solution for you...
Download our top 10 tips to build and manage an attractive online brand for your career success to beat the competition. In it, you will find...
1. How to be found on Google
2. Maximise your personal SEO
3. Optimise your business presence on Google to attract referrals
4. Get found for your niche job, product or service
5. Build a website that performs
6. Using personal social media for your business and career benefit
7. Getting prospects to connect with you online
8. Create a clear call-to-action (CTA) for your personal and business brand
9. Email segmentation for effective communications
10. Leverage your brand with paid advertising
Get it now from the Social Star website and don't worry, we will badger you to buy something. We don't even ask for your email address! If you want some more help, you will contact us :)
PS If you do want some more personal help. Try out 20min free online brand review by clicking here.