Last week we looked at values - the core foundation drivers of your business that you have to match to your business in order to persist. Persistence is the thing that gets your 1%.
This week we look at personality and how to design a business based on your personality. Knowing your personality allows you to know the best way you should be in your business, your best role within the business, what team do you need to fill in the gaps and how best to go to market.
It is important to understand your personality so you know what strengths you have so you can focus on them. Just as important is knowing what you are not good at so you can hire people that are naturally good at those skills ot balance it up.
There are many personality tests on the market but the one we found most valuable was Roger Hamilton's Wealth Dynamics which gives you a detailed and easy to understand entrepreneur profile. Understanding what kind of Wealth Dynamic profile you are, makes it a lot easier to accept and understand why you are not good at particular things and what work you are most likely to enjoy and thus succeed at.
The challenge with building a personal brand is knowing how to represent your personality online through words and pictures.
To determine this, we ask our clients two key questions:
What is the level of formality of your industry – the way that people would perceive you.
Your level of openness – how much of your personal life do you want to share online. Keep in mind that often you need to sketch outside your comfort zone in sharing you values and stories to attract people customers that share the same values and want to do business with you.
Answering those questions based on a 1 to 10 scale allows us to map out exactly how to position your brand online and in social media. Remember there are three brands in every business – people, business and products and when starting out your personal brand is often the only one visible and thus the most important.
Next week we will look at life stages and where you are before we look at the final stage of resources.