Life Lessons No. 1 - The Man Who Taught Me Values Dr John Demartini

I learn't about the study of Values or Axiology two years ago when I attended my first Break Through Experience with Dr John Demartini.

When I talk about values I am not talking about the traditional definition of right and wrong, I mean the things that are important to us and how they drive our actions. It's a fascinating area of study and one that has really changed my perspective on life and what are the drivers of peoples behaviour. Very helpful in relationships and in business too! I'm grateful that I was about to learn from such a great teacher in Dr Demartini, he is truly an inspiring man.

Dr John Demartini and Andrew Ford

I first met John through my partner at the time, Emily Gowor, who is an experienced Demartini practitioner and personal friend of his daughter Breccia.  I was fortunate to have lunch with him before a presentation in Melbourne and was unaware what an inspiring man he was until I saw the speech - he literally blew me away! I am not easily impressed yet his authenticity, passion and dedication to his mission was more than I had seen in any business person over my last 20 years in corporations. I was hooked and decided to learn more so I read the wonderful book 'Inspired Destiny' and then attended Breakthrough, his signature two day course. 

What it taught me was there are seven areas of values: family, friends, health, education, business, money and spirituality.  I use values and add a few other dimensions when working with clients at Social Star such as; life stage, resources, personality, goals and strengths, to understand their personal brands.  Values change slowly overtime as our lives alter with major life stages; independence, marriage, children, work and so forth.  

Values drive our behaviour whether we know it or not! You can't escape what you truly want or are and a lot of tension I see in people is trying to live someone else's values and not their own. That could be parents, society, partners or friends. To be empowered and fulfilled in life is to live according to your own values, only then will you be more you. The beautiful thing about working with people in this area, is when they understand this and live it, they grow in all areas of life. Business, relationships, financially, health and more. It really is the No.1 lesson in life.


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Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.