If you run your own business and are looking for a way to structure and grow it to sell, this is the book for you. Written as a story it is simple and clear, but with a powerful message. It tangibly changed the way I was running my business for the better. I highly recommend you get a copy if you are serious about exiting your business one day. Click on the below image or here to buy via Amazon*.
By John Warrillow
Like all good products, I was referred to this book by a friend. I hadn't been reading much because I was writing my book 'Creating a Powerful Brand' and didn't want to be influenced by other writers. But now it's finished I wanted to catch up on some other books and like some things in life it came to me at a the perfect time. I was in a conundrum with my business as to the best way to scale and it really gave me some useful food for thought.
I bought my version on Kindle as I find it easier to read on my commute to the office and on planes. I am loving this format as it has amazing battery life, it so light and there is no email or social media to distract me! Thus, I can't tell you what the paper version was like or if they had great pictures or diagrams, but the writing was top notch . I'm glad I took action immediately to buy it and also read it as usually if I wait or think about it I forget! I have loads of books on my bookshelf, bedside table and office that I bought with good intention, but haven't read yet.
But back to the book at hand. Why do I think this book is a valuable use of your time? Here are my top five reasons:
It is written in a super easy to read style. It is a story not a how to book, so you become engaged with the characters and want to know what happens to them
They have useful tips at the end of each chapter, reinforcing the key points. Then at the end of the story they repeat each key point with even more details - you can't not 'get' the content!
It is written by John Warrillow who has successfully exited three businesses so he knows what he is talking about. The last one forms the basis for the book
It is great for service based businesses, particularly in the marketing or digital space, but this means it isn't applicable to everyone
It is not a long book at 176 pages so you can read it in a week or two. I read War and Peace as a challenge once and it too me a whole year!
There you have it, a quick review of Built to Sell. Perfect for starting the process of how to productise your business for sale if you are in a service and particularly marketing area. If you have read the book I would love to hear your thoughts and any other similar books I could read. As always love to hear your comments on here or social media.
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As an added bonus all my visitors can download a complimentary copy of my book 'Creating a Powerful Brand' by clicking on the book menu button or here. Tell your friends we have load of eBooks! It will change your life or your money back. Enjoy!
(the link is http://www.andrewford.com.au/book/)