Recently I was working with a large company to rebrand all of their top executives. The type of engagement I really love as we get the whole team looking awesome at once. After we had just finished the photoshoot and were working our way through their biographies we were told that one of the top staff members had left to go to another company. He was a great guy so I made a mental note to keep in touch.
Once we finished the engagement about three months later, I decided to look him up on LinkedIn to see how he was doing at the new company. That's when I noticed something interesting - he hadn't changed anything on his profile. His title said the old company, the website linked to the old company and his experience said he was still working at the old company! This made me think - do companies digitally onboard staff?
Being a LinkedIn lover and working on it daily this confused me. Why would a C level executive damage his brand and embarrass his new company by not saying he worked there? Was he hedging his bets to see if he lasted the probation period? Was he so technology challenged and didn't know how to update it? Or was he just not paying attention to his brand? Either answer is damaging to his reputation in it's own way.
This lead me to think about the company he just started work with. They are a very large organisation and would have a whole team of marketing and branding staff. Why hadn't they created a process around Digital Onboarding for new staff? What was their social media policy? And what whose job was it really, HR, the recruiters or perhaps the hiring manager?
I dug around LinkedIn some more and also other social media channels and realised this isn't a one off case. I have noticed many high level people that are recent starts to new businesses haven't updated their profiles on LinkedIn. They haven't protected their privacy on Facebook and are promoting Twitter accounts that are downright embarrassing.
I'm confused what is this so? It's not like you can't find a social media 'expert' in Australia. I get five emails a day from them.
My background is digital marketing not HR so I am asking for help to answer the question. Is digitally on boarding staff an issue and who's responsibility is it?
If you liked this blog don't miss out on the next one! Subscribe now to get them in your mailbox each week. What's the worst that can happen, you can always cancel and you just might learn something valuable :)
As an added bonus all my visitors can download a complimentary copy of my book 'Creating a Powerful Brand' by clicking on the book menu button or here. Tell your friends we have load of eBooks! It will change your life or you money back. Enjoy!
(the link is http://www.andrewford.com.au/book/)