Health & Fitness No.2 - Eat What You Want

Eat!  It's pretty important for living apparently.  As someone who loves to eat, I believe it's important to not deny yourself sustenance and pleasure. I also believe it's important to eat the food you crave. Surely you jest Andrew, I hear you say. Cravings are BAD!  Well I disagree. Addiction can create issues sure, but cravings is a sign your body needs something.  If you crave meat, eat it. Sugar, have something sweet.  Chips, have something salty. Listen to it.


Let me say here that I am not a nutritionist or a doctor, I am speaking from my own experience and observations. As you can see by this photo, I give into my cravings A LOT!

But doesn't giving into your cravings going to make you fat? Well it depends on how you choose to respond. If you resist your cravings constantly it can cause unnatural behaviours such as binge eating, purging or satisfying them other less beneficial ways. Better to satisfy those cravings immediately, but think first what is the driver behind the cravings before you wade through an entire packet of Tim Tams. 

There are two things I think about when I crave something I feel I shouldn't. Firstly, I examine what I have been eating and what I could be missing from my diet that my body needs. Sometimes I crave a beer, but I am really just thirsty and because I like beer that's what comes to mind. I might have a beer or just a glass of water depending on what I am doing, how much I have been drinking and if I feel I deserve one.

The second thing I consider is why do I crave beer? Perhaps I am a little stressed and want to relax. Instead of having that beer, I could go for a run, do some meditation or just chill out for a bit. The craving is letting me know I need something - my brain makes me think I want a beer, but perhaps it is just a sign of something else.  I have noticed lately that I have been craving sugar more than usual because I have been working pretty hard and removed pleasure from other parts of my life, hence the need for this form of 'sweetness'. My action could be to have some ice cream or do something else I enjoy like visit a friend or go for a swim. The choice is mine.

So when you have a craving think about what it is my body needs. Listen to your intuition,  your body talks to you, so listen.  What is it asking for? It might not be the first thing that popped into your mind and there will be many ways to satisfy what your body requires.  Regardless of your response, don't feel guilty about eating, food is not the enemy. Eat what you feel like, just think a little before you do. Eat what you feel like, exercise because you want too and enjoy your life. 

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Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.