This simple quote from Steve Jobs says it all. Work is such a large part of our lives we ought to enjoy it. Not just suffer it to get the pay cheque and support our families, but really get a buzz, a kick from the actual work. It this isn't the case, you really have to ask yourself a question. 

What would I really love to do?

Then you have a choice: stay where you are an die a little each day or make a change. I recommend the change option. Sure it's going to be difficult but I can assure you it will be worth it in the end.

A few years ago I made this tough choice and left corporate life to start my own business.  It will admit it was tough and those following my blog would have read all about it. However, through all the trials and tribulations, I have not once regretted my decision. The fulfilment I receive everyday by helping people and doing the work that I love makes up for the long hours and inevitable challenges. 

So how do you go about making this change?  Glad you asked as that's what I do!  Social Star is all about helping you understand your mission in life, building a digital brand to attract what you desire and leveraging your profile to get the job you really want.  But we don't have all the answers, which is why we partner with others to give you the best information possible.

Next Thursday 30th April I am running a free webinar to help you get your dream job. I will provide the advice from the digital branding side and Chris Khor, Managing Director of Chorus Executive, will join me live to educate us all on the recruitment side.  This is both sides of the coin for job search. How to build your brand to attract recruiters and companies to you and then how to ace the job process.  

I want to lift the lid on the process of getting a job and reveal what really goes on once you leave the interview. There are 8 things I really want to explore:

1) How do you find out what job would fulfil me? 

2) How do I build a profile that recruiters will resonate with?

3) Is it best to approach companies directly and how to do that?

4) How much does your resume matter in the process and how to make it stand out

5) Do recruiters really look at your LinkedIn profile and what do they want most 

6) What else do recruiters look at online, Facebook, Instagram, Twitter, my blog?

7) What should you do in job interviews to build engagement and report 

8) How to follow up on the job and close the deal without seeming push or needy

Join Chris and myself for an hour which could literally change your life. 

Click here to join this details for this free webinar. 


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Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.