Do the laws of e-ttraction work for business? Or is it all BS.

Do you believe in the laws of attraction? If you have read 'Think and Grow Rich' by Napoleon Hill in 1937, or any of the other similar books such as 2006 hit 'The Secret', you might. But have you ever tested it yourself? Recently I had an experience that made me question if it really was BS or could work.

At the start of 2016 I was feeling a bit flat. I had to have a minor operation, and any health challenge makes you consider how much time you don't have left! Overall my life was pretty good, but I had a nagging issue with business Social Star. We had a great consulting business and I loved working with my clients, but my big dream for a scalable global platform wasn't taking shape. It was time to do something about it.

I believe that everyone should eat your own dog food (what does that even mean!) so I took my own advice that I give to clients daily and started working our e-ttraction model. I dug deep on what I really wanted, who I wanted to help most and what best matched my values, personality, life stage and resources.

It was a tough exercise but like all challenges, ultimately rewarding. I realised I loved teaching. When I look at my life, I had a history of taking my time to master something, breaking it into simple parts and being able to teach it clearly to someone else. If I look back on my life I have seen this many times: Scouts, Karate, snow skiing, branding and digital marketing are all things I have taught.

Then I considered who did I want to help most and which market could I actually make a business out of helping? Again my history gave me some clues. When working in corporates I mentored dozens of students and young workers. I found it really rewarding and participated in formal programs and took on people when they approached me. It's so tough to get your first start in your career and I love helping these bright minds find their path. But how do you run a business with low cost mentoring? You build a platform, AHAA!

So I set my mind and business to building Social Star University to with an ambitious goal to help 1,000,000 students by 2020 find a career they love. Give them the tools, knowledge, networks and confidence to pursue the career they would really love, rather than what they ought to do.

Here is the interesting bit. During this year I didn't publish or talk much about this new goal. But so far this year I have been asked to present at Melbourne Business School, RMIT MBA, Monash Alumni, assist with an RMIT undergrad project and an RMIT entrepreneurship event plus completed an article for Open Uni. A lot more University work than usual. All this work was referred so how would people suddenly know to refer me to Universities? Most of my consulting is to business people and organisations. 

All I have done is set really clear intentions and focus my internal thoughts on building our own University and helping students. I don't want to get all woo woo but there is definitely something about the power of intention to bring opportunities to you once you are clear on your goals. There seems to be real power in thought and in how we connect to others so they feel it. 

I know many people will be thinking duh, of course there is! But how many out there have used this method in their business. Not just thought, but clear intentions and actions. Dug deep on clarity as a part of sales and marketing? I am fascinated by this topic and even have our own process of e-ttraction but I am a little fearful of promoting our method as a law of attraction as it doesn't have any proof! What I do know is that when paired with great online branding assets and our marketing actions, the system works. I have seen it dozens of times and clarity and intentions is the first step. Then opportunities just show up!

So my question is, do you believe in the power of thought? If you do, have you use it in business and openly discuss it? If you have examples I would love to hear them! 

Cheers, Andy

PS here is my interview for Open University 



If you liked this blog don't miss out on the next one! Subscribe now to get them in your mailbox each week. What's the worst that can happen, you can always cancel and you just might learn something valuable :)

As an added bonus all my visitors can download a complimentary copy of my book 'Creating a Powerful Brand' by clicking on the book menu button or here. Tell your friends we have load of eBooks! It will change your life or your money back. Enjoy!


(the link is

Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.