#BYOB Episode 018 - Ben Carvosso: Taking pivots in your career and life and doing your life’s work.

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Today on the podcast I talk to Ben Carvosso, a coach for business owners, about his coaching business, taking pivots in your career and life and doing your life’s work. 

In this episode I cover:

  • Work-Life Balance and why he doesn’t believe in it

  • Ben’s work and business journey and stories of his ups and downs

  • How he got clients in his chiropractic and radiology businesses by differentiating his businesses and services

  • How his personality and mindset drove the team in his chiropractic practice and vice versa

  • What drives Ben now that he doesn’t work with a team anymore

  • The importance of getting connected with purpose and mission

  • The interesting story of the start of his coaching business

  • Why we need to be attractive to others

  • How Ben came to do what he is doing now

  • Being Busy-less and getting your life’s worth

  • Helping clients with direction, purpose, and challenges

  • The process of working with people to navigate the turn they want

  • Andrew shares a story of his experience with taking a big turn in his life

  • The methodology of being a great CEO

  • The length and process of clients working with Ben

  • Ben’s thoughts on changing relationships

  • Making choices, taking responsibility and an amazing story about Ben impacting a client’s life

  • Excuses as a symptom of fear

  • Where is Ben now and his advice for people to do something different today

Listen to this episode and others here.

Links mentioned in the show:

Dr. Ben Carvosso Website

Andrew Ford LinkedIn Profile

Social Star Website

#BYOB Episode 017 - BUILDING YOUR DIGITAL ASSETS, START WITH LINKEDIN

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On episode 17 I talk about my favorite social media, LinkedIn. We will talk about why LinkedIn is the best social media for aspiring entrepreneurs’ personal branding, how to use it and how to use it in conjunction with your other social media.

In this episode I cover:

  • How I discovered LinkedIn and realised its potential

  • What is LinkedIn and what it is not?

  • LinkedIn in the business context

  • How to build a great profile that represents your brand

  • First things that people look at in your profile and why

  • Three things to put in your banner

  • Engage and form trust using your biography

  • Talk about your business, products and services in the experience section

  • How and why all the parts of your profile should form a story about why you’re awesome at what you do today

  • Philosophical difference between branding and digital marketing

  • The people and clients you want to attract to your branded LinkedIn profiles

  • Two things you need to do to create engagement in LinkedIn

 

Links mentioned in the show:

My LinkedIn Profile

Social Star

#BYOB Episode 016 - Setting clear intentions for your career and business

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On this episode I talk about Intentions - why they are a super important part of our process of setting our direction and achieving our goals. I also share information about how to set intentions, its impacts and what part of the 12-week process we use it for.

In this episode I cover:

  • Intentions, its difference from goals, and where it is used in the 12-step process

  • Documenting your intentions

  • How intentions work when you’ve set them

  • Example of how intentions work

  • Why you need to set intentions of what you want and where you want to be

  • Intentions are thoughts that should be acted upon

  • The 4 steps for intentions that you should follow

  • The state of flow and building from there

  • The consequence of not doing the fundamentals correctly

 Listen here.

#BYOB Episode 015 - Darren Taylor: The difference between a personal brand and a business brand

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On this #BYOB episode we chat with Darren Taylor: author, speaker and CEO of Taylor and Grace, a medium sized agency that invents or re-invents brands for small and medium sized businesses.

Darren shares his story from being a regular employee and taking a marketing apprenticeship to building his own branding business. He highlights the importance of branding for a company, whether big or small, and how it can make a business successful.

 

What is covered in this episode:

  • Services of Taylor and Grace

  • The story of Darren’s previous jobs and education

  • How Darren took the path less traveled, made a career shift in marketing and eventually started his own business

  • His apprenticeship before starting Taylor and Grace

  • Why Darren started his own business instead of getting another job

  • His thoughts before he plunged into his entrepreneurship journey and how he prepared for it

  • Andrew’s story of how he left his job to start his own business

  • Darren’s business partner and how they decided to work on branding

  • The reason why a company’s message is more important than the mode or medium it is delivered in

  • How successful business branding for small and medium enterprises start

  • Philosophy of Taylor and Grace

  • Why a brand is important and why it is the first thing needed in building a company

  • Examples of how Taylor and Grace helped 2 clients improve and build their brands

  • The similarities and differences between company and personal branding

  • Darren’s Book “Rebranding Branding”, the awards he won for it, and why he wrote it

  • Advice to people starting a business

  • 4 ways a brand can touch customers

 

Links mentioned in the show:

Website - Taylor and Grace

Linked In - Taylor and Grace

Linked In - Darren Taylor

Book Website - Rebranding Branding

 

Leadership: Building a Tribe from your Team (Tesla Vs Ford)

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Last week Tesla hit a significant milestone in their business which prompted an unusual reaction from one of the world's largest car maker. The reaction was surprising and lead to some important leadership branding lessons for us all to consider.

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If you missed the news last week, Tesla announced the first 7,000 cars rolled off the production line of the new model 3; their version of a family electric car. Elon Musk was pretty proud of the team and tweeted to his 22.2 million followers about achieving the milestone. Great leadership, recognising the team for their efforts.

Not everyone was as pumped as Elon however. The CEO of Ford Motor Company Europe decided to chime in with his own thoughts, trying to belittling Tesla with his larger production capacity, saying they make more cars. Whoopdeedoo.

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The impressions I had about this response was that it was a petty remark and one that doesn't boost the confidence of his team or his leadership. If you were on his team what would he say to you about your success?

That someone in the team does it better? I am sure his intentions were to help the team morale, but snide remarks doesn't boost morale. Focus on the positives.

Secondly, while Ford does produce many more cars than Tesla, the market capitalisation of the business has fallen under the Tesla brand. Meaning Tesla, with their much lower revenue and production, is actually worth more than Ford.

Thirdly, Elon could have replied and mentioned said market cap or many other benefits that Tesla has over Ford currently. But that's not great leadership either. So what were his next tweets about? Responding to Steven with a counter tweet, reminding him that he only has 3k Twitter followers compared to your millions? Nope.

Elon tweeted about working on building an underwater submarine from rocket ship parts to get the Thai soccer team kids out of the cave in Thailand. Now that's leadership.

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In this situation what would you do as a leader?

The reason I follow Elon, as so many do, and regard his brand of leadership as more authentic is that his actions speaks louder than words. That's the reason I follow Elon and not others. Authentic action.

What do you think?

Andrew

 

Last call for e-ttraction brand coaching!

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The new financial year is only a week away! Exciting for those accountants looking forward to the EOFY parties, but for most of us we take stock of where we are at with our careers and businesses.

If you have always wanted to have your own business as a side hustle or to one day take full time, now is the time to act.

I have released another five e-ttraction coaching spaces 1:1 with me to either start or scale a passion business from $0 to $100k. 

The process is 12 weeks following the Social Star University system with weekly meetings with me. 

Pre-pay this financial year to get a bonus four weeks additional coaching free!

To apply click here.

Cheers Andrew

The e-ttraction of writing a book

An interesting thing happens when you write a book, you get all sorts of e-ttraction.

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On my recent holiday to Cebu, Philippines I met a great guy, Orly Darnayla, who is running a startup incubator, Entrepreneur Beach Club. I liked his style and left him a book at my hotel, he left me a t-shirt. He was impressed that I was an author and wanted to do some more work with me. As a side benefit once the receptionist knew I was an author they looked at me with new found respect and wanted a signed copy of my book! I didn't quite get a free breakfast however they were very nice to me from then on.

When I got back to Melbourne's freezing weather I realised I missed the beaches, weather and people of Cebu. It's a beautiful place but a pretty poor country so I thought how can come back for some sun and also help the locals?

This idea lead to some discussions with my team and Orly and yesterday I inked a deal with him to bring my Launch in 12 Weeks training program to the Philippines! 

We will invite 20 early stage startups or corporate escapees from Australia or expats from Manilla to Cebu for an intensive e-ttraction program to kick-start their businesses. We are just finishing our Melbourne training program and why not do the next one at the beach!

The best part is that for every paying participant, we will give a free spot to a local entrepreneur to lift their communities out of poverty. Buy 1 Give 1 style.

All of this because I wrote a book and then started a conversation with a guy at a bar!!

e-ttraction at its finest :) 

Stay tuned for more details and if you feel like an e-ttraction boost to your business, send me a message and I can give you some more details.

Cheers Andrew

e-ttracting new people and opportunities into your business

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Cash is king, as your accountant would say. But I would argue that people are the lifeblood of business. It's people who generate that cash. They are the staff, partners, clients and supporters who promote your business. They build the technology, operate the equipment, make the sale and keep the relationships moving forward.

But how do you e-ttract the right people for your business?

If you have been following my blogs for awhile you would have heard me talk about valuesand the importance of forming your business around what is really most important to you. Meeting the right people is a reflection of your values. Just like your target market will be similar to yourself, your best business contacts will have similar values to you.

If you know your values and have clarified and accepted exactly what you want, and separated what everyone else wants from you. The next step is to set some intentions about who you want to meet. It's similar to the laws of attraction principles that have been around since Napoleon Hill's time, however we don't just think and grow rich, we think and take action to grow rich!

I had an example of this on my latest boliday (working holiday) when I was at the beautiful and extravagant Shangri-la hotel in Cebu, Philippines. I wasn't staying there but went there as they have a cool bar over looking the ocean so I went for a few drinks to check it out.

Knowing my values pretty well, I know that business is pretty close to the top for me. Everyday I want to do something in my business. I had already sat on the beach, been to the gym, seen where Magellan was killed by the Cebu king (true story!), read a book but I wasn't quite done.

Being the first one in the bar, I noticed a guy working furiously on his laptop overlooking the ocean drinking a beer. He seemed like a local and I thought he was a photographer for a wedding or the resort by the gear he had. Being me, I said G'day and started a chat which lead to the normal 'so what do you do?' conversation. It turns out he is a local entrepreneur trying to create a movement of new business creation to help his local people. He works from various beach resorts and has formed a group around this - the Entrepreneurs beach club Philippines - how awesome is that!

Why is this story relevant for you? Let's unpack this for a moment. Firstly, knowing and accepting my values I like to work on my holidays. Most people would say you shouldn't work, you should relax, but I can't relax unless I feel like I am doing something productive. I love it so why fight it?

Secondly, I set an intention of doing more work overseas and particularly in the Philippines as I love travel and the people there are awesome. I already hire people there, but I wanted something more.

Thirdly, I am open to opportunities. This is the big one. Many people will know they want something, set and intention and when it appears in front of them - they don't grab it. I believe you can feel the opportunity if you are open to it. It's possible to sense that that is an opportunity. Trust your instincts, they are often smarter than your five senses. Start the conversation, be open to meeting new people.

Fourth, explore the opportunity. After talking to my new mate Orly Darnayla for awhile I realised that this is a great contact to help me bring my 'Launch in 12 Week' course to Cebu, I can teach in his program or at the least, we could hang out on my next trip!

In conclusion, my advice to e-ttract new people and business opportunities in your life. Be clear on your values and live them. Set intentions of what you want. Take advantage of the opportunities that life presents and explore the potential new relationship as you never know where it can lead you.

Andrew

P.S. If you would like to explore your e-ttraction in my new 1:1 coaching program message me and we can see how my 12 step process could assist your business grow.

#BYOB Episode 014 - Darren Bourke: Create the lifestyle you most want

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Today on the podcast we chat with Darren Bourke, a business coach, mentor and consultant to small and medium business owners for 15 years and author of The Fourth Moon.

Darren shares his story from his humble beginnings as a regular employee to building and owning his successful business. He specialises in coaching business owners to replicate his lifestyle design using his tried and tested methodology in achieving sustainable business success.

 

What is covered in this episode:

  • Who is Darren Bourke?

  • Darren’s methodology in making money, time and lifestyle work together

  • The lifestyle Darren lives, how he lives it and why it’s something people should emulate

  • Book: The Fourth Moon by Darren Bourke

  • The idea of the busy fool and how to change and overcome it to open yourself up to more time and opportunities

  • Darren’s work and family history and the story of following his dream of building and running his own business

  • How a sabbatical helped him re-calibrate and discover what he really wanted to do

  • Helping businesses by changing their format without changing their goals

  • Darren’s rituals and activities to keep him going and retain his focus

  • The story of launching his own brand and business

  • His new venture, Coachtopia, and how he wants to help start-up coaches to build their businesses

  • Business models and how it helps

  • One piece of advice from Darren to improve your business

 

Links mentioned in the show:

Website - Darren K. Bourke

Book: The Fourth Moon by Darren Bourke

Ebook: The Success Algorithm

LinkedIn - Darren K. Bourke

#BYOB Episode 013 - Understanding what resources you need to start your own business

 

Today on the podcast I talk about the fourth stage in the Attract process – Resources.  

There are three areas we focus on in the resources section - time, money and connections.

In this episode I cover:

  • The importance of focusing on those activities that you enjoy doing and get you into a state of flow

  • The daily routine of writing out your intentions each day

  • How to map out your time allocation

  • Writing down the ten things you love and hate doing in your business to understand where you need to focus your time on and where you need to delegate.

  • Knowing the value of your time to understand the amount you can spend to outsource

  • Understanding that you don't know what you don't know and why it is important to get the right help when starting out

  • Knowing how much to invest when starting out

  • How to use your connections and network at the beginning of your service based business

  • What is your ultimate destination - what do you want to do and when

Links mentioned in the show:

Tim Dwyer podcast

Run Well marathon training