What is a Key Person of Influence? More importantly, how do you become one?

A Key Person of Influence (KPI) is the go-to person in an industry. You know the types, they get the first bite of the good deals, seem to make money easily, turns down deals not suitable for them and are the leaders in their field. Sounds great right! I'm sure most business people out there would love to be a KPI in their industry.

Key person of influence from Andrew Ford


In my Social Star lingo this would be someone who has established e-ttraction, or digital attraction. People come to them, rather than the other way around. For service based businesses I help them get to stage one of this process through my Launch in 12 Weeks course. That's from idea to getting your first client. For clients from $200k to $1m, there is the KPI Brand Accelerator which has proven the test of time to be one of the best programs for entrepreneurs and businesses. In summary, it is a 40 week training course with 5 top notch trainers, eLearning support and you even get to write a book!

To be completely transparent I have had a long involvement with KPI and am proud to count the founders as friends and their business as partners. My first interaction was about five years ago when they first came to Melbourne and Glen Carlson came to the Start up Weekend I was running. I attended the first preview event and meet the team and knew they were good people.

Since then, I have given them some marketing support, I judge their Pitch Fest days and they have given me a boost when I launched my business. We help each other. I wouldn't be associated with them if I didn't believe their product was first class. I know many of their graduates and some of them are smashing it in their industry.

So as a partner, they give me some benefits that I pass onto my clients. If you are a service based business that is looking to move to the next level then perhaps this course could be of benefit. My recommendation is to attend their preview day and see for yourself - can't hurt to check it out and I guarantee you will get a lot out of the day itself.

If you want to join me and my crew click here to get a discount from $137 to $57 - get discounted tickets

Dates: Melbourne Saturday 11th February, Sydney Saturday 25th February and Brisbane Saturday 11th March 2017.

If you want to check out their book for free before making a decision, you can also get one by replying to me in the comments and I will send you one.

I know many businesses are struggling to get to the next level of size to take advantage of economies of scale. If you are prepared to be the KPI of the business, use your personal brand as leverage and work hard, please do check it out. At $57 is a small investment for a whole day of training.



P.S. if you do book a ticket, let me know and I will arrange for us to all meet in the morning prior as it's more fun in a group :)

P.P.S if you want to see what the event is like, check out the video here





Andrew Ford

Social Star, Level 4, Suite 402, 517 Flinders Lane, Melbourne, Australia

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.