Dr Cameron is passionate about eradicating migraines from peoples lives. If you have ever suffered one you will appreciate his lifelong dedication to studying how we humans work and why we get these debilitating headaches in the first place. If you have ever had a migraine yourself or know someone who has, read on. If not, consider yourself lucky!
I first met Cameron at the Key Person of Influence event in Melbourne where I was judging the pitch contest for the newly minted graduates of the program. Cameron was one of the ten finalists to pitch. Cameron is a very humble man and his pitch didn't do him justice, but I saw the massive potential in this new business. Being an Osteopathic he already had a successful business and he didn't know how to position this new concept with his current operations atRecharge Osteo.
Thus, I began working with him to bring this new brand to life. Over the past year Cameron and I work hand in hand to bring his vision to reality, creating an online presence and get his story out to the market. We called the new venture Migraine Solutions and focussed on his new website and social media.
Our process of building new brands starts with someones personal brand. Thus we began working on Cameron's brand to give him a credible base to create the business brand from. We organised a professional photography shoot, wrote a biography and rebuilt his personal social media focussing on LinkedIn to reinforce his credibility. We also reviewed and updated his Facebook, Twitter and other social media with new photos, banners and content.
Once we had his personal brand in place we began creating the business strategy, products and pricing. We built his brand with a new logo, website, Facebook, Google Plus and brochures to communicate the value. Then to outreach his new solution to the world we created assisted him with connecting to more people, creating compelling content for social media and worked on sponsorships, information events and advertising solutions.
The results speak for themselves. He now has all the brand assets he requires to run Migraine Solutions, supported by his solid personal brand to reinforce his credibility. Now he just has to run it!
If you suffer migraines or know someone who does, I highly recommend you see Dr Cameron Kealy - firstname.lastname@example.org or visit his website.
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