Business Tips No.3 - Top 15 LinkedIn tips for Employees

LinkedIn has 300 million members, 6 million in Australia and is the biggest and best social media channel for business. Not convinced? Did you know that 65% of companies acquired B2B leads through LinkedIn or that it drives more traffic to B2B blogs and sites than Twitter, Facebook and Google plus combined! Still need more? How about LinkedIn members are 50% more likely to engage with a company they engage with on LinkedIn! * Quite frankly it's a gold mine and if you're not getting on LinkedIn you are missing a huge opportunity. Below are my top 15 tips to making LinkedIn work for you as an employee.

Top fifteen tips to using LinkedIn for employees to build trust with your clients:

  1. Make your first impression a good one, get a professional photo
  2. Invest in a professional biography and keep it updated
  3. Create personalise and powerful tagline and ensure it is aimed at your clients’ needs
  4. If you have a LinkedIn Premium profile get a banner designed (see my blog on this topic)
  5. Ensure your profile links to your companies website as well as social media
  6. Make your contact information your business ones, not Gmail. Put it in your contact area and in the summary section
  7. Customise your LinkedIn personal URL 
  8. Write a detailed profile of your current job and make sure it is first under your summary
  9. Ensure when you connect to your company profile, it brings in their logo
  10. Add all your previous work experience, not just what you think relates to your current role, it all counts
  11. Add as much detail about your education and interests in your profile to showcase your personality
  12. Back up your LinkedIn profile by downloading a PDF of your profile, also useful as a quick resume
  13. Ask for a recommendation from your previous staff, employers and suppliers
  14. Add visual content such as videos, pictures, slideshows and graphics
  15. Connect to all your old networks. University, High School, past jobs and organisations

These are the essential profile items which are all staff should work on. Of course there are many more tips we work on with our clients at my consulting company Social Star. To understand how to relate LinkedIn to your entire Personal Brand profile read the first chapter of my book 'Creating a Powerful Brand' here

What other tips have you found useful for LinkedIn as an employee? 


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Andrew Ford

Social Star, Level 4, Suite 402, 517 Flinders Lane, Melbourne, Australia

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.