LinkedIn has 300 million members, 6 million in Australia and is the biggest and best social media channel for business. Not convinced? Did you know that 65% of companies acquired B2B leads through LinkedIn or that it drives more traffic to B2B blogs and sites than Twitter, Facebook and Google plus combined! Still need more? How about LinkedIn members are 50% more likely to engage with a company they engage with on LinkedIn! * Quite frankly it's a gold mine and if you're not getting on LinkedIn you are missing a huge opportunity. Below are my top 15 tips to making LinkedIn work for you as an employee.
Top fifteen tips to using LinkedIn for employees to build trust with your clients:
- Make your first impression a good one, get a professional photo
- Invest in a professional biography and keep it updated
- Create personalise and powerful tagline and ensure it is aimed at your clients’ needs
- If you have a LinkedIn Premium profile get a banner designed (see my blog on this topic)
- Ensure your profile links to your companies website as well as social media
- Make your contact information your business ones, not Gmail. Put it in your contact area and in the summary section
- Customise your LinkedIn personal URL
- Write a detailed profile of your current job and make sure it is first under your summary
- Ensure when you connect to your company profile, it brings in their logo
- Add all your previous work experience, not just what you think relates to your current role, it all counts
- Add as much detail about your education and interests in your profile to showcase your personality
- Back up your LinkedIn profile by downloading a PDF of your profile, also useful as a quick resume
- Ask for a recommendation from your previous staff, employers and suppliers
- Add visual content such as videos, pictures, slideshows and graphics
- Connect to all your old networks. University, High School, past jobs and organisations
These are the essential profile items which are all staff should work on. Of course there are many more tips we work on with our clients at my consulting company Social Star. To understand how to relate LinkedIn to your entire Personal Brand profile read the first chapter of my book 'Creating a Powerful Brand' here.
What other tips have you found useful for LinkedIn as an employee?
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