If you are blogging to establish yourself as a leader in your industry and haven't yet used LinkedIn to blog you are missing out on a huge opportunity to grow your reach and personal brand. If it's good enough for Sir Richard Branson it's good enough for me!
Blogging on LinkedIn can reach new followers, give you instant leads and direct people to your website. Of course you would rather people find their way to your native hosted blog, but until you are a superstar you need to fish where the fishes are - and the big fishes are on LinkedIn! Here are my top 5 tips to start blogging on LinkedIn.
Andy's top 5 tips for blogging on LinkedIn
1) GET ON LINKEDIN
This might sound strange, but there are still a lot of people who are blogging but have no profile or really poor quality profiles on LinkedIn. Before you even consider putting your awesome content on this site, you need to have a well constructed profile. Otherwise you will struggle to attract followers, leads will not message you and they will not click through to your website. For tips on how to improve your LinkedIn profile review my previous blogs on this topic here. Of course we can assist you with a beautiful profile if you want some help :) Just click here...
2) SET UP YOUR BLOG
LinkedIn launched their blog platform on February 19th 2014, appropriately in one of their blog posts, which you can read here. Their publishing platform isn't open to everyone, you need to be invited to join. They started with 25,000 members and you could apply, but now it's strictly invite only. That said, because we have worked with dozens of clients to build their profiles and get them blogging on LinkedIn we have discovered a few loopholes. Some secret ways to get you blogging there if you haven't been invited yet. Contact us for the tips...
3) BLOG FORMAT
The format of your blogs on LinkedIn can vary, but my suggestion is to make them 300 - 500 words only, include a meaningful photo and make it personal. The word length might be different from your current blog, but the trend in blogging currently is less is more. Don't stifle your message, just make it more succinct. The photo should be organic to you or a stock shot that really captures the readers attention. Most of the time the reader will only see the photo and headline so these are critical to the success. Finally, the more personal you make the content and less generic, the better. My most successful blog was about why I quite my job for my kids as professionals on LinkedIn could relate to it.
There are so many other tips I could include on blogging in general that I have learnt from the masters, but I am keeping this short as per my tip 3! For more blogging tips register for my future blogs on this topic.
4) THE FIRST BLOG
Once you are set up to blog you need to consider what will be your first post. Some people suggest an introduction to what yourself, why you blog, how often and what you will be talking about. I like this as a first post as your audience may not have the benefit of reading your introduction page from your blog website. They are unsure if they want to follow you and what you are about.
With that said, the introduction should be short. For the rest of the blog add some rich content which would be typical of your regular posts. That will give them a taste of what's to come.
5) CORRECT CONTENT
The most often question I get asked by the clients who complete my Leaders Branding Package,
which sets them up for success online, is how to get more content out in the least amount of time. This is a whole blog post in itself! However the simple explanation is as follows. First you need to understand your voice. What is the main purpose of your blog? It could be broad such as mine, 'helping business people love their work', which enables me to blog about business, how to be a great dad and work hard, fitness and even philosophy. Or it can be quite specific such as Social Star's 'Personal Branding for business people'.
Your voice will then dictate a few core topics you want to talk about. These are the one to five areas you will explore in depth with each post. When you have clarity on the core topics you can review these on blog day and think about what is inspiring you within one of those areas.
There you have it, my 5 tips for blogging on LinkedIn. Connect with me on LinkedIn or visit my
personal website to access all my blogs.
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