I have been working with several real estate agents lately and have developed a red hot strategy to help them stand out in their target suburb of choice. Every since I completed a national speaking roadshow with LJ Hooker last Spring, the team at Socal Star and I have been helping many agents develop their Personal Brands and stand out online.
Our strategy has been proven in other industries and we know if you follow the process and do the work it can get you more leads. So if you are an agent looking to stand out from the 45,000 other agents in Australia, follow these five key tips.
1) Get LinkedIn Rocking
When someone refers you as the agent of choice in an area, they will pass on your name and possibly the company you work for. Don't let them see your Facebook page or worse some MySpace old site. Direct them to your awesome LinkedIn profile which details your work experience, life experience and qualifications.
A properly constructed profile will tell them why they should buy from you. It will also show up No. 1 in a Google search for your name so put some effort into it.(A good blog to catch up on how to build a LinkedIn profile for leads is here)
2) Get a Personal Website
A personal website will set you apart from the pack. It shows you have enough skills and presence to warrant a website. Just like a speaker on a stage, it says credibility just because you are there. I suggest dedicating your site to sharing valuable content with your audience about how to buy better and also specific content about the area you represent. Remember it's your website so just be yourself.
There are a bunch of ways to share content from blogging if you like writing, articles if you don't and videos if you prefer to speak. Whatever the format a personal website is your only 'owned' content station, compared to the 'rented' spaces of social media.
(These are about a thousand bucks so pretty reasonable if you think of one lead being worth about $5k)
3) Get a Suburb Website
You have a choice with the URL that you buy. It can be www.yourname.com.au if you are focusing on a personal website strategy or your location www.realestate'suburb'.com.au if you want to own a particular area. The choice really depends on if you want to move your brand around or stay put in that place awhile.
Either way please ensure you buy the .com.au address so it shows up in Google as a local search. Also remember you need an ABN to buy a .com.au address.
(If I lost you there in the second paragraph with the URwhatsiz just give me a call, happy to explain)
4) Create Valuable Content Weekly
This is the hard part. Bill Gates famously said content is king way back in 1996 and it has never been truer than today. With the change of Google search algorithm to focus on longer content, rather than keywords, Blogging is back in fashion. Hence why LinkedIn introduced blogging awhile ago and personal websites are key to your digital strategy.
Words are still best so if you can't write or don't have time to then outsource it. There are a lot of journalists who use to work for newspapers looking for this type of work so check out elance or Upwork (formally oDesk) for some assisted help.
5) Connect to Leaders in Your Area
Once you have your LinkedIn, website and content plan you need to connect to the important people in your area. Pick the influential ones who can influence the opinions of others. You know the ones. They are captains of the footy club, on the school council, leading the retail committee etc. Be generous to them with exposure on your website and blog. Support them and they will reward you with valuable word of mouth. We all know word of mouth is the goal, because my friends, they equals referrals. The first thing referrals do is check you out online and an awesome online presence means they will call you as qualified leads. Leads turn into sales and that's money in the bank!
There you have it a simple but powerful plan on how you can stand out in your local area as the leading real estate agent. If you are interested in finding out more just book a free 30 minute strategy session with me here.
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(the link is http://www.andrewford.com.au/book/)