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Andrew's Business Biography
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Andrew's Speaker Biography
How e-ttractive are you?
If a client Googled your name, what would they find? Do you know?
This is the challenge for modern business leaders as everyone can be found online, we all have a digital shadow. This digital presence creates a perception of our brand and can win or lose business if we do not managing it carefully. Some leaders choose to hide from social media but this creates the perception of being a digital laggard or conspicuous by your absence. What are you hiding? Either way, it's now essential to manage your public perception online.
But why just manage it when you can use it to your personal and business advantage.
Andrew Ford, has been a leader in the digital marketing and branding industries for over 15 years since cutting his teeth in global tech businesses like Hewlett Packard and IBM. With a masters degree in Entrepreneurship and currently lecturing at RMIT and Monash University, plus being the stimulus behind the digital influencer app Tribe and many other start ups, he understands the digital marketplace better than most.
Through his company Social Star, Andrew has created a remarkable solution to the digital branding dilemma, it's called e-ttraction - creating digital attraction. Through this 12 step process, Andrew and his team help business leaders find the most appropriate way to build their brands and assist their business attract more opportunities.
Having worked with hundreds of leaders from billionaires, entrepreneurs, CEO's, celebrities and small business owners, this e-ttraction method is now available to businesses to leverage their teams brands to create a new channel to market. This is called Internal Influencer Marketing and is rapidly gaining popularity as a more authentic way to reach new customers.
Andrew is a podcaster, published author and regular keynote presenter.
For confidential discussions on how to build your brand or business through the power of e-ttraction contact him on email@example.com